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The Evolution of Measurement
Kate Northway, EVP, Corporate Communications & Integrated Solutions at Omnicom Public Relations Group, joined us for a Think Thursday to explore the evolution of measurement and our ability to leverage analytics to optimize and expand our work across organizations.
Demise of Third-Party Cookies
Vikram Sharma, President of Crisp and Raj Choudhury, Chief Delivery and Innovation Officer of Ansira, joined us to explore the implications of the demise of third-party cookies.
Pandemic Fuels Communication Innovation in 2020: GM
Initiated at the height of the coronavirus pandemic in the United States, GM initiated a “Return to the Workplace” (RTW) project after a handful of lessons learned from its Asia-based business units and an eagerness among GM senior leaders to share comprehensive safety protocols with employees to prevent the spread of disease in their workplaces.
Think Thursday – Women in the Workplace
Women, particularly working mothers, have faced distinct challenges during the pandemic. A recent McKinsey study found that "one in four women are considering downshifting their careers or leaving the workforce due to Covid-19.” Numerous studies and economic models show the pandemic has had a negative impact on women in the workforce. On March 25 at 12 p.m. ET, Allyson Park, Global Vice President of Corporate Affairs at Mars led a Think Thursday conversation to explore how organizations can achieve greater inclusion and diversity in the workplace, and the role communications plays in that.
Pandemic Fuels Communication Innovation: Cummins
Despite battling big problems related to COVID-19, communicators at companies around the world deployed new, innovative approaches and utilized solid crisis communications skills to break through and engage their key audiences. As with many global manufacturing companies, the early days of the pandemic challenged Cummins’ supply chain. Employees worked around the clock to ensure the company could continue delivering for customers while keeping employees safe. As weeks of working at this break-neck pace turned into months, Cummins needed a way to show appreciation and boost morale for the thousands of employees sacrificing so much to help the company endure the pandemic.
Page Conversation on COVID-19 Vaccine Policy & Its Implications
Now that the long-awaited COVID-19 vaccine is here, organizations have to develop policies that address return-to-work, employee safety and future-focused mechanisms for maintaining a strong corporate culture.