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Pandemic Fuels Communication Innovation: Cummins
Despite battling big problems related to COVID-19, communicators at companies around the world deployed new, innovative approaches and utilized solid crisis communications skills to break through and engage their key audiences. As with many global manufacturing companies, the early days of the pandemic challenged Cummins’ supply chain. Employees worked around the clock to ensure the company could continue delivering for customers while keeping employees safe. As weeks of working at this break-neck pace turned into months, Cummins needed a way to show appreciation and boost morale for the thousands of employees sacrificing so much to help the company endure the pandemic.
Page Conversation on COVID-19 Vaccine Policy & Its Implications
Now that the long-awaited COVID-19 vaccine is here, organizations have to develop policies that address return-to-work, employee safety and future-focused mechanisms for maintaining a strong corporate culture.
Crisis Simulations with Management and Boards
Dan Moore, Partner at Joele Frank, joined us to discuss the importance of pressure testing crisis plans by simulating real life situations with corporate communications/investor relations, as well as Boards and management teams.
The Role of the Global CEO
Page Up member Dr. Kyle Dropp, co-founder and president of global data intelligence company Morning Consult, joined us to explore how expectations of leaders and global politics will change in 2021.
PepsiCo Leans into Pandemic Assistance Programs for Restaurants and Workers
Winners of Page Up’s 2020 Innovation Award During Page Up’s 2020 Annual Conference, PepsiCo’s Gina Judge was one of two awarded the annual Innovation Award, recognizing members who develop and implement groundbreaking approaches that are used by their organizations to chart new pathways in the profession.
Doing the right thing
Page Up member Jon Schwartz, Senior Vice President of Communications & Public Affairs at the NFL shares his experiences about creating a few notable and important campaigns and gives insights about what it took to create a positive impact.