Thought Leadership

Article

Are We Providing “Exquisite Answers to the Wrong Problems?”

Last year Harold Burson did an interview with Boston University Professor Don Wright in which he said that a critical fault in our field is that we provide “exquisite answers to the wrong problems.”

Article

Purpose and (Not Or) Profit: Wise Words from Bill George

A broader view of corporate responsibility to create value for society, not just customers and shareholders, leads to more long-term success for enterprises.

Article

Trust Is the Great Intangible

As the Cambridge Analytica and Facebook case shows, beyond the significant stock price drop or possible fines the company may be facing, we are witnessing a greater loss—more sensitive and strategic, delicate and valuable: Trust.

Podcast

Understanding blockchain: Threat or Opportunity?

World-renowned experts break down blockchain, explore how it will disrupt business and the economy and why it might be one of the largest communications opportunities in the history of mankind.

Podcast

From the Typewriter to AI: Inside IBM’s Brand Transformation

Jon Iwata, former Chief Brand Officer at IBM, speaks about his role, how he helped to shape the IBM of the 21st century, what it means to be a next-generation CCO and what’s in store for the future of our profession.

Article

Reflections on Corporate Purpose and Values

Key takeaways from the Page Future Leaders Experience session at the College of Charleston.