Think Thursday: Beam Suntory’s Sustainability Case Study
As the expectations of businesses continue to evolve, leaders are recognizing the need to act on sustainability.
Pandemic Fuels Communication Innovation in 2020: Astellas
As a global pharmaceutical company headquartered in Tokyo, Astellas quickly mobilized to support its patients and employees, while mitigating anxiety and uncertainty. The challenge: how to keep Astellas US employees engaged and informed while continuing to serve patients during a time of radical disruption. This was also an opportunity for Astellas to strengthen its connection with employees, wherever they worked.
The Evolution of Measurement
Kate Northway, EVP, Corporate Communications & Integrated Solutions at Omnicom Public Relations Group, joined us for a Think Thursday to explore the evolution of measurement and our ability to leverage analytics to optimize and expand our work across organizations.
Demise of Third-Party Cookies
Vikram Sharma, President of Crisp and Raj Choudhury, Chief Delivery and Innovation Officer of Ansira, joined us to explore the implications of the demise of third-party cookies.
Pandemic Fuels Communication Innovation in 2020: GM
Initiated at the height of the coronavirus pandemic in the United States, GM initiated a “Return to the Workplace” (RTW) project after a handful of lessons learned from its Asia-based business units and an eagerness among GM senior leaders to share comprehensive safety protocols with employees to prevent the spread of disease in their workplaces.
Think Thursday – Women in the Workplace
Women, particularly working mothers, have faced distinct challenges during the pandemic. A recent McKinsey study found that "one in four women are considering downshifting their careers or leaving the workforce due to Covid-19.” Numerous studies and economic models show the pandemic has had a negative impact on women in the workforce. On March 25 at 12 p.m. ET, Allyson Park, Global Vice President of Corporate Affairs at Mars led a Think Thursday conversation to explore how organizations can achieve greater inclusion and diversity in the workplace, and the role communications plays in that.