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Will 2022 be a Predictable year?
Last week, Page Up met for the first Think Thursday of 2022. This conversation was a brainstorm of the trends your peers think will continue into the new year. Many opinions and perspectives were shared,but the consensus was that corporate communications as a function will likely spread into even more areas, as the lines between marketing, communications and public relations become increasingly entangled.
The Reopening of Target’s Lake Street Location
Prior to George Floyd's murder on May 25, 2020, Target's Lake Street, Minneapolis store was a longstanding neighborhood resource. Severely damaged in the civil unrest that ensued, the store was shuttered within days of the incident. Recognizing the moment in time, Target’s leadership was determined to make meaningful changes to better impact the local community, driven by thoughtful conversations with stakeholders and the local community.
Through A Different Lens
Carmella Glover, President, Diversity Action Alliance; and Director of DE&I at Page, asks thought-provoking questions of a highly-attended session from Page Up Annual Conference, and reminds us that when we are conducting research, we should be diligent in making sure our findings are robust enough to test all of our initial hypotheses.
Alignment Fuels Activation
The relationship between employees and their work has fundamentally changed. According to Integral founder and CEO Ethan McCarty, employee willingness to take action on behalf of (or against!) an employer is now directly linked to how aligned employees feel with their organizations’ values. These findings, which were shared during a recent Think Thursday, are from the Integral Employee Activation Index, a joint study from Integral and the Harris Poll.
Battling Burnout
Doshia Stewart, Vice President of Global Corporate Communications for Allegion, joined us for a Think Thursday open discussion of common challenges, how organizations can help battle burnout and disengagement of talent, and how to address the challenge of the “always on” mindset.
Delta Variant and the Return to Abnormal
The global pandemic has brought leaders one of the biggest challenges of our generation. Just as communicators thought they had figured out remote working routines, and as some companies started going back to their offices, the Delta variant changed the equation and the number of cases resurged.