Unlocking the Power of Thought Leadership: 3 Key Insights from the Edelman-LinkedIn B2B Impact Report
This year’s Edelman-LinkedIn B2B Thought Leadership Impact Report focus is on how businesses can effectively communicate their value during uncertain times. The report is a collaborative effort to evaluate the impact of thought leadership on the purchasing behaviors of global B2B decision-makers and C-suite executives.
3 Steps to Improve Communication in a Rapidly-Diversifying America
Diversity is the future—and the present—of America. Multicultural Americans (i.e., Hispanic, Black, and Asian individuals) already make up 40% of the US population and they’re expected to represent the majority of the country by 2048. One way to create connection with these diverse individuals is to make sure you’re using the correct racial and ethnic terminology in your communications. Getting this terminology right signals understanding and that you value the segment’s wishes. Getting it wrong, even if unintentional, can create psychological barriers that make future connections more difficult.
Why Modern Communicators Should Lean into Data to Elevate Their Function in the C-suite
Today, business leaders are challenged to manage and meet greater—and sometimes conflicting—stakeholder demands. At the same time, digital adoption continues to accelerate across all employees within the workforce, with consumers and employees no longer getting their news from a single source and no longer trusting certain channels as much as they once did. Read this article from Page Up Innovation Award Winner Megan DiSciullo.
2022 Page Up Innovation Award
The Page Up Innovation Award recognizes Page Up members who develop and implement groundbreaking approaches that are used by their organizations to chart new pathways in the profession. The past year has been extraordinary, to say the least, requiring communications professionals to rethink even the most tried and true, time-tested approaches. This year the Award was set to recognize groundbreaking, forward-thinking ideas, and approaches in response to challenges around COVID-19 and/or social issues. Dan Nestle of LIXIL recognized with this year’s Page Up Innovation Award for pushing boundaries and driving progress in their organizations and our profession.
Four Key Considerations for CCOs to Begin the CommsTech Journey
CommsTech is ushering in a new era, and communication leaders are only now beginning to consider how best to leverage its value to precisely target, measure and shape behavior across a growing list of stakeholders. In fact, seventy percent of Chief Communicators Officers (CCOs) surveyed in Edelman’s Future of Corporate Communications report listed CommsTech as a top area of investment for the coming year.
Prioritization and Motivation in 2022
Struggling to hit your stride at work? You’re not alone. Page Up recently hosted a Think Thursday on prioritization and motivation for communications teams. Umayma Abubakar, Director of Executive Communications and Corporate Center of Mubadala, explored the unique challenge of maintaining priorities when your workforce is split between the office and remote, and how to re-establish normalcy moving forward.