Resilience and Transformation in a Time of Change
Research Findings on the Transformed Role of Communications The COVID 19 pandemic and concurrent global societal unrest have caused a massive shift in how organizations operate and serve their stakeholders. Businesses are left to determine without hesitation how to survive and flourish amid the realities of our collective new normal. For communications professionals, this is both an enormous challenge and opportunity. Communicators have adapted to an environment that requires more frequent and transparent information sharing and embraced the role of helping their organizations create clarity, alignment and security for all stakeholders. At the same time, communicators must also embrace transformation by rapidly deploying digital technologies at scale to measure impact, recalibrate messaging and anticipate or mitigate potential risks. And finally, communicators must reinforce and amplify their organization’s corporate stewardship and continuously “do the right thing” while being responsive to, and engaging with, the diverse views of stakeholders. The world is filled with risk and rewards. The communications profession increasingly finds itself at the center as corporate leaders tackle the realities of running a business in an era of historic transformation.
L3 Harris’ COVID-19 Relief Efforts through a PR Lens
Sara Banda, director of communications at L3Harris Technologies, joined us for a discussion about the organization’s role in COVID-19 relief efforts as a company in the defense industry. Sara focused on employees, community engagement and supply chain support while exploring how public relations played a role in those areas.
How Should Leaders Communicate during the COVID-19 Pandemic?
Rita Men, associate professor in the Department of Public Relations at the University of Florida, joined us for a discussion about leadership communication during COVID-19. Rita shared findings from her recent research study on how CEOs and supervisors should communicate with employees during the pandemic.
Framing Corporate Purpose
Matthew Gobush, global planning and advocacy manager at ExxonMobil, joined us to discuss how he led his organization's internal efforts to frame its corporate purpose and following the release of BusinessRoundtable statement.
HPL Blueprint: Adapt and Transform
In an evolving reality we are at an inflection point. This blueprint for how business can move forward by Hot Paper Lantern identifies four core areas of transformation.
How global organizations are bringing their perspective to U.S. centric conversations
Sarah Campbell Donia, global head of business, innovation and strategy communications at Royal Philips, joined us to discuss how global organizations are navigating today's sociopolitical climate and bringing their perspective to these often U.S. centric conversations.