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Why Modern Communicators Should Lean into Data to Elevate Their Function in the C-suite

Today, business leaders are challenged to manage and meet greater—and sometimes conflicting—stakeholder demands. At the same time, digital adoption continues to accelerate across all employees within the workforce, with consumers and employees no longer getting their news from a single source and no longer trusting certain channels as much as they once did. Read this article from Page Up Innovation Award Winner Megan DiSciullo.

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2022 Page Up Innovation Award

The Page Up Innovation Award recognizes Page Up members who develop and implement groundbreaking approaches that are used by their organizations to chart new pathways in the profession. The past year has been extraordinary, to say the least, requiring communications professionals to rethink even the most tried and true, time-tested approaches. This year the Award was set to recognize groundbreaking, forward-thinking ideas, and approaches in response to challenges around COVID-19 and/or social issues. Dan Nestle of LIXIL recognized with this year’s Page Up Innovation Award for pushing boundaries and driving progress in their organizations and our profession.

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Four Key Considerations for CCOs to Begin the CommsTech Journey

CommsTech is ushering in a new era, and communication leaders are only now beginning to consider how best to leverage its value to precisely target, measure and shape behavior across a growing list of stakeholders. In fact, seventy percent of Chief Communicators Officers (CCOs) surveyed in Edelman’s Future of Corporate Communications report listed CommsTech as a top area of investment for the coming year.

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Prioritization and Motivation in 2022

Struggling to hit your stride at work? You’re not alone. Page Up recently hosted a Think Thursday on prioritization and motivation for communications teams. Umayma Abubakar, Director of Executive Communications and Corporate Center of Mubadala, explored the unique challenge of maintaining priorities when your workforce is split between the office and remote, and how to re-establish normalcy moving forward.

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Will 2022 be a Predictable year?

Last week, Page Up met for the first Think Thursday of 2022. This conversation was a brainstorm of the trends your peers think will continue into the new year. Many opinions and perspectives were shared,but the consensus was that corporate communications as a function will likely spread into even more areas, as the lines between marketing, communications and public relations become increasingly entangled.

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The Reopening of Target’s Lake Street Location

Prior to George Floyd's murder on May 25, 2020, Target's Lake Street, Minneapolis store was a longstanding neighborhood resource. Severely damaged in the civil unrest that ensued, the store was shuttered within days of the incident. Recognizing the moment in time, Target’s leadership was determined to make meaningful changes to better impact the local community, driven by thoughtful conversations with stakeholders and the local community.