Have CEOs’ expectations of their CCOs changed given the rapidly changing nature of our enterprises and the circumstances in which they operate? What are CEOs priorities, and in what ways are they looking to their CCO for leadership? Does their view of the CCO match what we described in The New CCO?
To find out, the Arthur W. Page Society commissioned Penn Schoen Berland to interview 24 CEOs of member companies. The results are presented in The CEO View: Communications at the Center of the Enterprise. The study is an update of the CEO View research done in 2007 (as part of The Authentic Enterprise) and repeated again in 2013, seeking to further our understanding of how CEO perceptions and opinions have changed over time.