Research Findings on the Transformed Role of Communications
The COVID-19 pandemic and concurrent global societal unrest have caused a massive shift in how
organizations operate and serve their stakeholders. Businesses are left to determine without hesitation
how to survive and flourish amid the realities of our collective new normal. For communications
professionals, this is both an enormous challenge and opportunity.
Communicators have adapted to an environment that requires more frequent and transparent
information sharing and embraced the role of helping their organizations create clarity, alignment and
security for all stakeholders.
At the same time, communicators must also embrace transformation by rapidly deploying digital
technologies at scale to measure impact, recalibrate messaging and anticipate or mitigate potential risks.
And finally, communicators must reinforce and amplify their organization’s corporate stewardship and
continuously “do the right thing” while being responsive to, and engaging with, the diverse views of
The world is filled with risk and rewards. The communications profession increasingly finds itself at the
center as corporate leaders tackle the realities of running a business in an era of historic transformation.
Download the report to learn more: Resilience and Transformation