Window on the World Webinar Series, Session One: Responding to the ‘New Normal’
The first session of this webinar series will introduce you to lessons learned to inform communications strategies fit for the future. COVID-19 has gripped the world and made communicators work even harder than ever before, from supporting their C-Suite colleagues with sage guidance and keeping the rest of the business motivated during these strained economic times to keeping customers, partners and those outside the organization informed as to what’s happening. And all this, from the kitchen table! What have we learned that can prepare us for the ‘new normal’? How do our actions during the pandemic inform our purpose and how does our communications strategy need to pivot? How do we showcase new products and services in a digital environment? How can we innovate internal communications to meet the variety of new working styles? Using real-world examples from the launch of Rakuten Mobile and others, these and other questions will be answered by a panel of experts including:
- Billie Cole, Vice GM of Corporate Communications at Rakuten;
- John Short, CCO at LIXIL; and
- Dominic Keogh, Head of Global Corporate Communications at RICOH.
WHEN September 14, 2020