It’s getting easier by the day to manipulate all kinds of media and at the same time harder to tell the real from the fake. Technology will continue to get more sophisticated, and the threat of disinformation, spread at speed and scale, poses real threats for communicators. How can we ensure that our content is trusted? How do we combat content that shouldn’t be? What are the implications for earning stakeholder trust and managing corporate reputation? Bob Pearson, strategic advisor for W2O Group and lecturer for the U.S. State Department, a leading expert in both communications and how to counter disinformation and extremism, offers a crash course in what’s happening and how to protect our organizations from this growing threat.
WHEN October 14, 2019