Virtual Insight Forum: China & the Case for Cross-Cultural Expertise

When it comes to multinational messaging, few geographies rival China as a barometer for the types of issues and opportunities CCOs face today. As global companies are increasingly pressed to make public statements related to political and social issues, they often discover that a message successfully communicated in one market can trigger precipitous reputational declines in China and other global markets. This panel will feature deeply experienced China experts who work in and with multinationals as well as local companies based in China. Together, they’ll engage in a candid and revealing conversation about current global communication challenges and introduce you to winning strategies CCOs can use to develop and exercise cross-cultural communication expertise.

The interview and panel discussion will be pre-taped and aired during the event followed by a live interactive session.