Page West Coast Virtual Regional: Social Activism: Deciding When & If to Take a Stand

Companies are under pressure from all their stakeholders to take a public stand on high-profile societal challenges, including issues like women’s reproductive rights and gun violence. Before companies can weave corporate activism into the fabric of their operating model, however, they need to be clear on what topics and issues they should speak out on, what their point of view is and how it aligns with their business strategy and corporate values.

But, when there’s no standardized playbook on corporate activism, how can companies decide when and how to speak out while avoiding performative activism?You’re invited to join a virtual Page West Coast Regional Meeting hosted by Pascale Marchand, vice president of global communications at Unity on Tuesday, June 21, from 4:00 - 5:30 p.m. PT, to discuss the answer to this question. Bob Feldman, founder of Feldman + Partners, will kick off the discussion by moderating a panel with the following experts, and then we’ll open up the floor for interaction:

• Paul Argenti, Professor of Corporate Communications, Tuck School at Dartmouth;
• Dominic Carr, VP, Communications, Lyft; and
• Jennifer Temple, Chief Communications Officer, Hewlett Packard Enterprise.

There’s no better way to get the most out of your membership than by connecting with fellow members in your region, so we’ve reserved the final 30 minutes of the meeting for a casual, unstructured conversation about anything you’d like to talk about with your peers—we hope you’ll join us. If you have any questions, please email Errick Towns.