Page Webinar | How to Thrive in the Changing CommTech Landscape: A LIXIL Story
In 2022, Page Up member Dan Nestle and his team earned Page Up’s Innovation Award for an initiative at LIXIL that helped them build a virtual team from across geographies and organizational silos, brought marketing technology to bear in communications, and drove a months-long agile project that continuously adapted to the way audiences responded. The campaign was successful from a thought leadership perspective, generating more than 1.6M impressions of LIXIL content and 3K+ visits to the campaign landing page from LinkedIn Sponsored Media. You can read more about Dan’s award-winning work here.
A lot has changed since then, so Dan is back for a Page Webinar on Friday, May 5, at 11 a.m. ET to reevaluate what they did right then and how he’d do it differently now that the CommTech landscape is broader than ever. Join us for a conversation about LIXIL’s evergreen lessons learned and how communicators should be thinking about emerging tools — particularly at the intersection between AI and the stakeholder journey.
WHEN May 5, 2023