Caroline Gibson, Prosek Partners | Chair, Page Up

Marjorie Benzkofer, FleishmanHillard | Co-Chair, 2018 Page Up Annual Conference

9:30 – 10:30

While we haven’t yet found ourselves fending off trans-dimensional beings, this year corporations have experienced such a whirlwind of public perceptional changes that they’ve steadied themselves with what seems the only solid object in sight: their purpose. As a compass for decision-making and reacting to dramatic and unprecedented changes, purpose can and should be a construct for how companies stay relevant to societal discussions while staying true to their values and what makes them unique.

Peter Horst, Fortune500 CMO | formerly with Hershey, Capital One and General Mills

Panel Discussion:

Brooke Buchanan, formerly with Whole Foods, Theranos, Williams-Sonoma, Inc., Walmart

Elaine Dinos, Kindred Lane LLC

Peter Horst, Fortune500 CMO | formerly with Hershey, Capital One and General Mills

Corley Kenna, Patagonia

Colleen Penhall, Lowe’s Companies, Inc.

Moderated by Stacey Bailey, Gordon and Betty Moore Foundation

Your people demand a stand. Your boss is taking one. So now what? Corporate leaders are increasingly speaking out on divisive political and social issues, from immigration to race and LGBT rights. Aaron Chatterji will tell us why CEO activism is on the rise and what it means for business and society. Since coining the term “CEO activism” in 2015, Chatterji has interviewed scores of senior leaders and written about CEO activists in the New York Times and the Harvard Business Review. In his address, he will explain how to overcome the challenges leaders face in this politically polarized world. Using real-world examples and his own academic research, Chatterji will explain how the best leaders frame complex issues and tell us which hot-button issues and companies are likely to come under fire.

Aaron Chatterji, Duke University | Harvard Business Review

Introduced by Kathryn Beiser, Kaiser Permanente

With Q&A led by Sarah Campbell, Royal Philips

Wait, did we forget a few? Sure, we did. But your customers, employees and executives haven’t. And they’re in the thrall of Trumpism, Socialism, Capitalism and eleventeen other socio-economic-ideological bents. As companies take on a greater role of speaking out and addressing societal issues, a complex challenge for global companies emerges. Stakeholders in different parts of the world have very different beliefs about immigration, women’s rights, trade, climate, gun safety and more. This panel offers views from the global stage about how to ensure organizations stay true to global values while being relevant to local conversations.

Sarah Campbell, Royal Philips

Linda Mills, Boeing

Una Pulizzi, General Electric

Moderated by Adrian Monck, World Economic Forum

&

2:50 – 3:50

Two concurrent sessions will dig deeper into areas of individual personal development. The sessions will include breakout table-top discussion as well. Participants will be divided into two groups and rotate through both sessions.

In this hands-on workshop, participants will discover their personal purpose through Imperative’s Purpose Profile and an interactive experience to connect participants’ personal purpose to their organization’s purpose in the context of their own purpose story.

Moderated by Elaine Dinos, Kindred Lane LLC

& Arthur Woods, Imperative

Pretty much everything we do as communications professionals relies on enterprise technology. Even when we’re not teleporting around the galaxy, we need a solid list of media contacts, a decent content publishing system and some analytics — whether we’re sending an email to a reporter, posting an article to the intranet or doing our best to keep track of the volume and tenor of the articles we’ve influenced in the press. And yet, we tend to be beholding to technology departments looking out for security and low TCO, software vendors desperate to “land and expand” and *gasp* our own procurement teams who may not understand what Communications could achieve for our organizations if only we could open the purse strings for contemporary tools.

Kevin Akeroyd, Cision

Gregory Shove, SocialChorus

Dan Simon, Vested

Moderated by Ethan McCarty, Integral. Communications Group

An inside look at the NFL locker room conversation about the National Anthem with the Jacksonville Jaguars.

Presented by Ken Fields, FleishmanHillard

You will have the opportunity to network and a chance to freely explore the Museum of Broadcast Communications. Drinks, a comedy performance and dinner have been arranged.

Caroline Gibson, Prosek Partners | Chair, Page Up

Peter McDermott, Korn Ferry International | Co-Chair, 2018 Page Up Annual Conference

Theresa Myers, Hormel Foods

Throw out the old handbook on effective leadership. No seriously, throw it out. In the garbage. Wait. Don’t put it there…put it in the recycle bin. Ok, that’s it. Now take a look at how today’s leaders have to face what “doing right” means across a spectrum of stakeholders. Financial strength continues to be important, how companies maintain and achieve leadership in hearts and minds is more important than ever to our success. Dan Hesse, named “Best Turnaround CEO of All Time” by Fierce Wireless and regularly designated one of the highest rated CEOs by employees on Glassdoor, shares his personal stories as CEO of Sprint where he accomplished the unexpected while carrying out some of the tenants that Just Capital advocates. Namely, business and capitalism can and must be a positive force in society.

Dan Hesse, formerly CEO, Sprint and Board Member, PNC, Akamai

Interviewed by Kristin Hollins, FleishmanHillard

The fourth annual business meeting of the Page Up membership. During this meeting, attendees will learn about recent work, vote on governance issues and help to refine and guide the future direction of Page Up. We will also vote on whether or not Oprah was any good in her role as Mrs. Which in A Wrinkle In Time.

Caroline Gibson, Prosek Partners | Chair, Page Up

Thanks to advances in technology and the seemingly-endless appetites of consumers for the latest gear and software, it has never been easier to connect, track and power our lives. Meanwhile, every professional sector is experiencing disruption thanks to access to new tech. Yet as a society and as individuals we feel the consequences to our personal data security and privacy when we allow access to our devices and our lives. This year, policy makers around the world began to grapple with regulating many tech firms’ access to our data, our lives and our minds. This panel explores the role of communications to protect and enhance our companies’ reputations amidst ever-emerging tech challenges.

Andrew Blecher, Hudson’s Bay Company

Jeff Haydock, Best Buy

Derek Huyser, Digital Privacy Alliance

Nicole Vogrin, Western Union

Moderated by Liz Sheets, Tunheim

Reputation has always been a handy tool for aligning stakeholders. And nothing brings then to the table (to say nothing of bringing clarity) like threats and risks to that reputation. But those threats no longer emanate exclusively from our companies’ actions, decisions or policies – it seems as though even the most benign moment can mushroom into an epic gaffe or worse. The rate of information sharing, citizen journalism, social conversation and fake news has created new complexity for managing reputational risks and developing crisis response strategies. In this panel, we explore the dynamic canvas for managing emergent issues and learn from the personal experiences of top crisis communicators who’ve lived in the crosshairs of public policy, public companies, and public opinion.

Jano Cabrera, McDonalds Corporation

Ron DeFeo, American Airlines

Eileen O’Connor, formerly with U.S. Department of State

Craig Rothenberg, Rothenberg Communication LLC

Moderated by Carreen Winters, MWWPR

Caroline Gibson, Prosek Partners | Chair, Page Up

Marjorie Benzkofer, FleishmanHillard | Co-Chair, 2018 Page Up Annual Conference

Peter McDermott, Korn Ferry International | Co-Chair, 2018 Page Up Annual Conference