Page is pleased to offer a special regional event in Australia featuring Page member Jim Macnamara, distinguished professor in the School of Communication at the University of Technology Sydney. His provocatively titled book: "Beyond Post-Communication: Challenging Disinformation, Deception, and Manipulation," will have caught the eye of many CCOs. While much of the debate about the misuse of big data and the advent of weaponized social media and fake news centers on big tech, bad actors such as Cambridge Analytica or Russian trolls, and the Presidential bully pulpit, Macnamara argues there has been a broader corruption of the public sphere. In his new book, he argues we are all responsible for the slide toward a post-truth society and that professionalized communications industries of advertising, public relations and political and government communications and journalism have systemically contributed to disinformation and manipulation. In response to these challenges, he offers a program of strategies that all those involved in public communication can engage with challenge post-communication and post-truth. Page believes the effective practice of public relations is founded on seven principles starting with: tell the truth, prove it with action, listen to stakeholders and manage for tomorrow. However, today’s CCOs are acutely aware of the corrosive forces at work in politics, business and journalism. Daily, we are all reminded of the challenges of the post-communication world in the responses we see concerning COVID-19, the most significant global challenge of our generation. Please join us for a special 45-minute Page Zoom event at 11:00 a.m. AEST on Wednesday, September 30, to hear Macnamara’s insights on post-communication and what the slide toward a post-truth society means for the chief communications officer and how we conduct our roles inside and outside our organizations. This event is open to Page, Page Up and prospective members.
WHEN September 29, 2020