In a world of increasingly competitive geopolitical ambitions, global organizations are struggling to strike a balance between remaining competitive in multinational markets and maintaining favorable relations with their home market’s government.
“Home Country as a Stakeholder,” a recent report from Weber Shandwick, dove into these trends, surveying approximately 100 executives from 12 countries. The report found that 58% of the executives surveyed felt that the home country was a top-three most important stakeholder. More interestingly, 83% of the executives surveyed felt that there were instances when national security or broader economic interests should come before an organization’s bottom line.
On Tuesday, November 30, at 11 a.m. ET, Michelle Giuda of Weber Shandwick and Jay Wang of the USC Center of Diplomacy will discuss what communicators can do to effectively manage the relationship between organizations, their home country and the numerous other stakeholders at play.
Page Conversations are virtual events that give Page and Page Up members a forum to discuss critical topics that are impacting their enterprises and the role of the CCO. This Page Conversation will feature a portion with experts, followed by a discussion among members conducted under Chatham House Rules. It will not be recorded. If you have any questions, please contact Nicole Graney
WHEN November 30, 2021