As Spotify’s founding CMO, Seth Farbman helped the company grow more than ten-fold to almost 200 million customers in 65 countries– becoming the world’s largest music streaming service. Seth managed Spotify’s B2C and B2B marketing teams, as well as the communications, customer support, brand, creative and design, marketing sciences and analytics teams. In 2018, he was named the World’s Most Innovative CMO by Business Insider. Prior to Spotify, Seth was CMO at Gap, where he helped lead a turnaround that increased the company’s market value threefold, and was co-founder and president of OgilvyEarth. He started his career as a journalist. Page member Jon Iwata, executive in residence at Yale School of Management and former IBM senior vice president & chief brand officer, will lead a conversation with Seth in which they will explore lessons learned from brand transformations, the relationship between communications and marketing, and the vital importance of building digital- and data-driven functions. The webinar will be offered once. Find the date and time for your region below.
- New York | September 22 at 11 a.m.
- San Francisco | September 22 at 8 a.m.
- London | September 22 at 4 p.m.
- Amsterdam | September 22 at 5 p.m.
- Abu Dhabi | September 22 at 7 p.m.
WHEN September 22, 2020