London Insight Forum

Please join us for a special panel discussion hosted by Brad Staples, Global CEO of APCO Worldwide and UK Chair of Page. Together, we will explore the theme: The Skills Communicators Need to Tackle Societal Volatility. People power is affecting us all. The return of impactful global movements across borders, generations and demographics powered by big data and social media has left many organizations struggling to work out how best to respond. Increased activism, changing attitudes and extreme political instability do not make effective corporate communications any easier– they make it more complex and fast-moving. Our panel will feature insights from these distinguished speakers:

• Alex Aiken, Executive Director of UK Government Communications
• Jeanette Fielding, Chief Corporate Affairs and Communications Officer at Upfield (including brands such as Flora)
• Lars Petersson, Former President of IKEA, U.S. and Senior Counselor at APCO Worldwide

The session will focus on:

• The skills CCOs need to tackle and thrive through volatility
• The type of assertive, agile communications that can succeed amidst mass societal and attitudinal change
• The role of better-informed planning in preparing for the unexpected
• Page's recent report, The CCO as Pacesetter