As you would expect, Sally Susman’s book, Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World, provides the inside story of Pfizer’s dramatic effort to develop and gain approval and acceptance of its life-saving Covid-19 vaccine. But it’s so much more: a thoughtful set of 10 lessons for strategic communication – all worthwhile and beautifully explained. Even more, as she confessed to Page President Roger Bolton, it’s “a personal memoir hiding in a business book.” For Roger, it was the personal stories that made this must-read book come alive. Roger and Sally will be exploring the book’s brilliant insights during a Page Webinar on July 12, from 11 a.m. - 12 p.m. ET. Please join us to hear the inside story and engage in conversation with Sally.
WHEN July 12, 2023