CommTech: A Guide to Getting Started, Part One (11 a.m. ET)
CommTech is a paradigm shift for the Communications function - a new array of tools and techniques that bring scientific precision to our work and result in far more productive and outcome-oriented campaigns. Regardless of where you are in your CommTech journey, there is enormous potential to accelerate and expand its use to deliver demonstrable business value. In this two-day workshop, Ben Edwards and Rudy Chang will walk you through their approach to CommTech, developed through their work with organizations including IBM, The Economist, Citibank, MetLife and TD Ameritrade. Part One on will offer an in-depth overview of the fundamentals of CommTech. Part Two will use survey responses from you to drill into the aspects of CommTech on which you would most like help. The workshop will cover:
- What is CommTech;
- What is the landscape of opportunity for Communications;
- How to pick the right opportunity to start;
- How to plan your project; and
- How to get started on the work.
WHEN July 15, 2020