2022 Page Spring Seminar

Radical Relevance: The CCO’s Role in Transforming the Modern Enterprise

A period of historic upheaval is ushering in a new age for business, offering a singular opportunity to revitalize our roles, our thinking and our organizations. What is the new dynamic between a company, its people and the culture that binds them? How do we move to creating value for all stakeholders and for society? What is the digital future of the modern enterprise? Call it the era of Radical Relevance, when business has never been more relevant to societal change and the CCO has never been more relevant to the success of business. As Page reported in The CCO as Pacesetter, CCOs are right at the heart of this revolutionary transformation.

At the 2022 Spring Seminar, Page and Page Up members from across the globe will gather at a new venue in Brooklyn to reconnect and explore how we can advance our enterprises in this era of pivotal change.

Conference Format

We’re thrilled to have the opportunity to reconvene in-person in Brooklyn, NY. However, we recognize that many individuals will be unable to attend due to personal and organizational considerations. This year’s event will be hybrid, so we welcome you to join us for exciting opportunities to belong, connect, inspire and learn—either in-person or virtually.

All members at this hybrid conference will be able to participate in the interactive sessions that you love, including peer conversations and table discussions, while learning from dynamic speakers and panels throughout our time together.

Registration Fees and Cancellation Policy

The registration fee breakdown is tiered based on your membership type and how you will be joining us.

In-Person | Italicized numbers indicate the raised rate after February 7.

Corporate, Agency, Executive Search: $2,695
Non-Profit, Government, Retiree: $1,695
Educator: $1195
Honoree: Complimentary
Guest (Full Registration): $2,795
Guest (Dinner-Only): $495

Virtual:

Corporate, Agency, Executive Search: $500
Non-Profit, Government, Retiree: $250
Educator: $200
Honoree: Complimentary
Guest: $500

Our standard cancellation policy will apply to this year’s event, with one modification.

Members who cancel prior to 31 days in advance (on or before Monday, March 7, 2022) will receive a 50% refund.
Members who cancel within 30 days of the event (on or after Monday, March 7, 2022) will not receive refunds.
Cancellation due to a personal or family medical reason is exempt from the above. Members who cancel due to a medical condition will receive a full refund.
In addition, any member may cancel for a COVID-related reason and receive a full refund. This may include: exposure or potential exposure to COVID-19 prior to the event; company policies that limit travel due to COVID-19; and disagreement with Page’s onsite COVID-19 avoidance policies.

Registration fees are non-transferable. If you have any questions about your registration, please email contactus@page.org.

COVID-19 Code of Conduct

Changes to the 2022 Page Spring Seminar COVID-19 Policy

Due to recent changes in federal, state and local COVID-19 recommendations and requirements, Page is amending its policies for the 2022 Page Spring Seminar. The city is no longer requiring masks in most public areas (except for public transportation) and the CDC recommends masks where the community transmission level is high. The community transmission level in New York City is rated low. There are no testing requirements for public gatherings from either the city or the State of New York.

What’s Changing

Testing: All attendees will be asked to provide proof of a negative COVID-19 test at the beginning of the conference, but the previous Page policy of daily testing during the conference will not be required. Speakers will be asked to provide proof of a negative test only if they plan to attend sessions in the ballroom or mix with attendees.

Masks: Mask wearing will be optional. The previous Page policy said mask-wearing was recommended.

What’s Not Changing:

Vaccination: Providing proof that you are “fully vaccinated” will be required. This is not a change from the previous Page policy. See the full policy, below, for details.

What’s Not Changing:
Vaccination: Providing proof that you are “fully vaccinated” will be required. This is not a change from the previous Page policy. See the full policy, below, for details.

Test availability: We'll have COVID-19 self-tests available on-site for all attendees to make it as easy as possible for you to test and join the event.

Feeling ill: You agree that you will not attend if you feel ill, are symptomatic in any way, or have had any exposure to someone with COVID-19.

How to Submit Required Documents:

To expedite your event check-in, send your proof of full vaccination, proof of a negative COVID-19 test and/or documentation of recovery to safety@page.org before the event starts. Staff members will also be available to verify these documents on-site, and COVID-19 self-tests will be available on-site for all attendees.

Here is the revised Page COVID-19 Code of Conduct for the 2022 Spring Seminar

Page has and will take into account recommendations from the U.S. Centers for Disease Control & Prevention (CDC) and local guidance on COVID-19. Requirements will be updated accordingly.

As an attendee at the 2022 Page Spring Seminar, you will:

Provide proof that you are fully vaccinated. “Fully vaccinated,” for purposes of this event will follow CDC guidelines. Currently, this means that you received your single-dose or completed the second dose of a two-dose series of the COVID-19 vaccine at least 14 days prior to April 7. Boosters are strongly recommended if it has been five months or more since you received your second dose in a two-dose series, such as Pfizer or Moderna. If you received a single-dose vaccination, such as with Johnson & Johnson, boosters are strongly recommended if it has been two months since you received your vaccine.

Provide confirmation of your vaccination status with the New York Marriott at the Brooklyn Bridge at a checkpoint prior to the meeting start time with a combination of proof of vaccination and proof of personal identification. Sufficient proof of vaccination may be demonstrated by displaying:

A photo or hard copy of your CDC vaccination card. Note: Negative test results will not be accepted.
NYC COVID Safe App
New York State Excelsior App
Official vaccine record
A photo or hard copy of an official vaccination record of a vaccine administered outside the United States for one of the following vaccines: AstraZeneca/SK Bioscience, Serum Institute of India/COVISHIELD and Vaxzevria, Sinopharm, or Sinovac

Examples of acceptable forms of personal identification include but are not limited to:

Driver’s license
Non-driver government ID card
IDNYC card
Passport
School or work ID card

Agree to provide proof of a negative COVID-19 test prior to first entering the ballroom space. Page will provide self-tests to all attendees. For those staying at the hotel, self-tests will be provided at check-in. For those not staying at the hotel, self-tests will be provided at registration. Speakers will be asked to provide proof of a negative test only if they plan to attend sessions in the ballroom or mix with attendees.

If you recently recovered from COVID-19, you may provide documentation of recovery from COVID-19 (i.e., a positive COVID-19 viral test result on a sample taken no more than 90 days before the conference and a letter from a licensed healthcare provider or a public health official stating that you were cleared to travel).

Agree that you will not attend if you feel ill, are symptomatic in any way, or have had any exposure to someone with COVID-19.

Agree that you will respect other participants and take all advisable precautions recommended by the U.S. Centers for Disease Control & Prevention (CDC), including, but not limited to, engaging in appropriate physical distancing, participating in the frequent washing of hands, avoiding risky environments and behaviors and choosing not to shake hands except by expressed mutual consent.

Acknowledge that, due to the circumstances created by COVID-19, there is a heightened degree of personal risk and responsibility associated with attendance. You will not hold Page or the New York Marriott at the Brooklyn Bridge, their officers, directors, employees or agents accountable, whether directly or indirectly, should you or your family contract illness arising out of your voluntary participation in the event.

Page will be taking the following precautions to encourage the health and safety of all attendees:

All attendees and Page event staff are required to be fully vaccinated.
We will follow all CDC and local guidelines in effect at the time.
Page has asked the New York Marriott at the Brooklyn Bridge to sanitize all event spaces, public areas, dining & bar locations and guest rooms.
In keeping with CDC guidelines, masks are optional. Hand sanitizer and masks will be provided at registration as a courtesy for those who are interested.
Page will require that all attendees and onsite Page staff test show proof of a negative test.

Please be advised that all meals will be held indoors.

Hotel Accommodations

This year, we’ll be staying at the New York Marriott at Brooklyn Bridge (333 Adams St Brooklyn, NY 11201). You will receive more information about accommodations in your registration confirmation email. Only book your stay via the link you receive in your registration confirmation email or emails sent by Page staff. Space within our room block is limited, so we encourage you to reserve your room as soon as possible. If you do not book your room quickly, there is no guarantee that you will receive our discounted block rate for your stay.

If you have issues booking a room or if you need any help with your hotel reservation, please contact Lauren Kramon at lkramon@page.org.

Guest Policy

In order to provide the best possible experience to Page members, Page Up members and 2021-23 Future Leaders Experience participants, our Spring Seminar guest policy will limit guests to spouses/partners or pre-qualified prospective members of Page and Page Up. This will ensure that Page and Page Up members are able to attend and will introduce prospective members to a high-quality Spring Seminar.

Guest attendance at full event: The spouse/partner of a Page member may be registered to attend the Spring Seminar. Page members may also register one additional guest provided they are eligible for and interested in becoming a member of Page or Page Up. Please refer to the criteria for Page membership and the criteria for Page Up membership to determine eligibility before registering a guest.

Guest registration for prospective members is not final until eligibility is confirmed by Page: Prospective members who are nominated for Page or Page Up membership prior to the Spring Seminar will have their nomination considered during the Page Board of Trustees meeting the day before the Spring Seminar. If approved, they will be recognized as new members at the event and are therefore exempted from the one-per-member guest attendee limit.

Guests may attend only one Spring Seminar prior to becoming members. To attend a future Spring Seminar, the guest must join Page or Page Up.

Dinner-only guests: Dinner guests need not be pre-qualified, and are exempt from the one-per-member limit. Members have the option of sponsoring full tables during the dinner.

For questions about Guest Policy or membership criteria, please contact Marianna Frantzis at mfrantzis@page.org.

Sponsorship Opportunities

If you would like to discuss how you can make your mark on the 2021 Page Spring Seminar through sponsorship, please email Kelly Greene at kgreene@page.org.

Trip Tips

If you're joining us in person, make sure to download these Trip Tips for the 2022 Page Spring Seminar before you travel.

Thursday, April 7

7:45 – 8:45 a.m. In-Person Networking Breakfast

8:15 – 8:45 a.m. Kick-off with a Connection (Virtual Only)

Spark your start to Spring Seminar with old and new friends in this fun and stimulating beginning to our virtual program. You’ll have a chance to quickly say hello in rapid “speed networking” rounds of three-person conversations. It’s a great way to serendipitously connect with your fellow Page and Page Up members and a fun way to set yourself up for a terrific day.

8:45 – 8:55 a.m. Welcome from Page Chair

Brian Lott, Page Society Chair, Chief Communications Officer, Mubadala Investment Company

8:55 – 9:05 a.m. Welcome from Spring Seminar Chair

Candace Steele Flippin, 2022 Spring Seminar Chair, Chief Communications Officer, Acuity Brands

9:05 – 9:40 a.m. Opening Keynote – The Transformational CEO

Håkan Agnevall joined Finland’s Wärtsilä Corp. as CEO one year ago in the midst of a global pandemic. The 188-year-old company, which provides key technology and services to power the shipping and energy industries, is at the center of the climate crisis. He will discuss the company’s commitment to a 100% carbon-free future and the challenges faced by a company with significant operations in Russia. He will also discuss the importance of a multi-stakeholder view and corporate purpose, as well as his partnership with CCO Atte Palomäki, in a conversation closely aligned with the findings of Page’s The CCO as Pacesetter report.

Håkan Agnevall, CEO, Wärtsilä

Atte Palomäki, CCO, Wärtsilä

Interviewed by Tracy Faulkner, 2022 Spring Seminar Co-Chair, CCO, Majid Al Futtaim

Håkan Agnevall and Atte Palomäki will be live-streamed into the in-person conference room.

9:40 – 10:30 a.m. A Conversation with Marshall Goldsmith: Leadership Insights

As CCOs are poised to take on increasing relevance and responsibility in organizations, they are in a position to reflect on themselves, their careers, and their lives. Leadership and Management expert Marshall Goldsmith will join former Page Chair Charlene Wheeless in a lively conversation specifically aimed at helping CCOs meet the leadership imperatives they currently face and learn how they can make the most of the exciting and challenging future ahead. This session will include an interactive component where all participants can explore how these learnings personally pertain to them and how they can take individual action to enhance their lives at work and at home.

Dr. Marshall Goldsmith, New York Times Bestselling Author & Former Professor of Management Practice at the Dartmouth Tuck School of Business

Interviewed by Charlene Wheeless, CEO, Charlene Wheeless LLC; Sr. Advisor Equity and Justice, APCO Worldwide

10:30 – 10:55 a.m. Morning Break

10:55 – 11:00 a.m. Page Moment

Marta Newhart, Chief Communications & Brands Officer, Westinghouse Electric Company

11:00 a.m. – 12:00 p.m. Making the ‘S’ in ESG Operational – The Special Role of the CCO

As noted in Page’s The CCO as Pacesetter report, Environmental, Social and Governance (ESG) factors form the framework through which large, global organizations are increasingly being evaluated for performance and accountability both at home and throughout the world. Social imperatives span a broad range of social issues; the question is, how do we move from ideas to action? This incisive session will help you consider what it takes to effectively operationalize the ‘S’ (social factor), with an emphasis on DEI. What new roles need to be developed? How can you ensure relevant learning and development for your team members? How can you make determinations about humanitarian efforts during a foreign war when you have stakeholders across the globe? How can you operationalize diversity, equity, and, especially, inclusion, globally? The historically multi-stakeholder orientation of the CCO’s role places each of us in a perfect position to help make significant advances in delivering on the promise of social responsibility. In this session, we’ll delve deeply into the “how” of moving from awareness to action.

Corey duBrowa, VP of Communications and Public Affairs, Google

Richard Edelman, President and Chief Executive Officer, Edelman

Jerilan Greene, Chief Communications and Public Affairs Officer, Yum! Brands

Damon Jones, Chief Communications Officer, P&G

Moderated by Trisch Smith, Global Chief Diversity & Inclusion Officer, Edelman

Corey duBrowa will be live-streamed into the in-person conference room.

12:00 – 12:30 p.m. The Central Role of the Chief Communication Officer: A Conversation with Ken Frazier

According to Ken Frazier, Executive Chairman of the Board, Merck & Co., Inc., “The importance of strategic communications is a business essential, and its relevance has never been more significant than during these unprecedented times.” His perspective comes from direct experience. Earlier in his career at Merck, Frazier led the public affairs division, and while he was in that position, he met Page Member Bill Nielsen, who was in a similar position at Johnson & Johnson and will be interviewing Frazier in this session.

We’ll learn about Frazier’s transformational leadership, both inside and outside of Merck. His example offers one of the most compelling arguments yet for leading and doing business in a way that is right for society while delivering long-term value for shareholders. His vision and insight will help you understand how to seize this crucial moment in your role as a communicator building trust and value not only in the executive suite, but also throughout your organization.

Ken Frazier, Executive Chairman of the Board, Merck & Co., Inc.

Interviewed by Bill Nielsen, Nielsen Consulting; Former CCO, J&J

12:30 – 1:25 p.m. Networking Lunch

1:25 – 1:30 p.m. Page Moment

Rachel Richelieu, Director, Strategic Communications, MITRE

1:30 – 2:10 p.m. What’s Next? The Evolving Role of the CCO

Ongoing C-Suite discussions and actions in the midst of a global pandemic, demands for racial equity and justice, escalating climate issues, and an employer/employee relations earthquake have emphasized the relevance and responsibilities of the CCO’s role. There’s no turning back. CCO leadership now demands more than ever that we help our organizations see around corners and undergo the seismic changes necessary to succeed in a highly volatile, uncertain, and complex world that is demanding more of us as institutions and as individuals. This diverse panel of innovative, provocative thinkers in the field of communication will help all of us build on the insights in Page’s The CCO as Pacesetter report to better address what’s needed from us now and for the foreseeable future.

Dustee Jenkins, Global Head of Public Affairs, Spotify

Claudia Navarro, Vice President of Marketing & Communications, Eurasia & Middle East, Coca Cola

Victor Terry, VP Public Affairs & Chief Diversity Officer, State Farm

Moderated by Sally Susman, Executive Vice President and Chief Corporate Affairs Officer, Pfizer

Claudia Navarro and Victor Terry will be live-streamed into the in-person conference room.

2:10 – 3:30 p.m. Collaborative Learning Experiences

Trading Places: A Peer-to-Peer Consulting Session (In-Person and Virtual Simultaneously)

Are you grappling with a particular challenge at work or home or wondering how to take advantage of a new opportunity? The design for this highly interactive session will be entirely focused on a private, semi-structured, consultative exchange with two of your peers. The nature of this session requires a commitment to attend the full session so that each person in the triad can both receive and share wisdom on personal topics. This is a unique opportunity to get a fresh perspective from your colleagues on the issues that are of highest importance to you.

Facilitated by Charlene Wheeless, CEO, Charlene Wheeless LLC, Sr. Advisor Equity and Justice, APCO Worldwide

The Influential CCO: Honing Your C-Suite Leadership Strategies (In-Person)

In the past two years, CCOs have taken action on a whole host of novel, complex, and controversial issues, revealing the need for fresh perspectives on leadership, influence, functional conflict and building trust. In this interactive micro-workshop, you’ll learn and discuss research-based approaches to expanding and refining your personal “toolkit” of strategies to help you advance the most important initiatives in your organization and manage the personal challenges of leading transformation.

Facilitated by Maril MacDonald, Founder and CEO, Gagen MacDonald and Morgan Manion, Leadership Coach, Gagen MacDonald

With Great Power…A Conversation about the Ethics of CommTech (In-Person and Virtual Simultaneously)

CommTech uses data and technology to improve the speed, scale and effectiveness of stakeholder engagement campaigns. As an emerging discipline, CommTech holds great promise but is at the same time beginning to raise a number of thorny ethical and legal issues. For example, what are our responsibilities when we use the power of data, automation and behavioral economics to shape people’s behavior at the individual level? This guided conversation will borrow from proven ethical frameworks to explore the issues specifically related to CommTech and provide you with personal and peer insights into how to approach these issues in your organization.

Facilitated by Eliot Mizrachi, VP, Communications and Content, Page

The Metaverse and the Future of Communication (Hybrid)

Stakeholders of all types are already making frequent visits to the digital reality known as the metaverse. Billions are being invested in these virtual worlds, and as immersive augmented and virtual reality become more pervasive in the workplace, a number of communication-related questions and challenges are arising. Communicators need to get out in front of this rapidly developing technology that is likely to transform work and business in ways we’ve not yet even imagined. We need to understand the utility of the metaverse, consider communication norms and rules for it, and serve as communication guides for this new frontier. A recognized expert will provide a succinct primer that includes the top five things every leader should know about the metaverse, and then participants will engage in a rich dialogue about the potential implications for communicators.

Facilitated by Lamiya Boumlaki, Director of Social Media and Digital, Majid Al Futtaim and Sajid Ismail, Associate Director, Web3.0 and Content, Publicis Groupe

3:30 – 3:55 p.m. Afternoon Break

3:55 – 4:00 p.m. Page Moment

Jannik Lindbaek, SVP, Corporate Communications, Equinor

4:00 – 5:00 p.m. The Carbon Continuum: Moving from Compliance to Leadership

Where is your company on the carbon reduction, net zero “Carbon Continuum”? Leading the pack with CO2 reduction commitments and process and product innovation or just beginning to discuss what to do about carbon? Regardless of your stage of the journey, it is inextricably linked to stakeholder capitalism and the intentional effort to amplify positive business impacts and mitigate negative ones.

As a CCO, you need to be grounded in the latest science and conversant on the most up-to-date issues surrounding carbon emissions as well as understand the intense pressure that is being created by a broad range of stakeholders to set targets and keep commitments on carbon reduction. Regulators are also increasingly scrutinizing whether companies are sufficiently disclosing climate risks to shareholders. And the voice of the capital market is becoming louder and clearer. All these parties are calling for action.

This session will help you more successfully advise C-suite and business leaders on the options available for addressing this existential issue both internally and externally, but also to understand the opportunities it represents.

Jannik Lindbaek, SVP, Corporate Communications, Equinor

Grazielle Parenti, Global VP Corporate Affairs and Sustainability, President, BRF Institute

Neil Stewart, Director of Corporate Outreach, Value Reporting Foundation

Moderated by Devry Boughner Vorwerk, Global CEO and Founder, DevryBV Sustainable Strategies

Grazielle Parenti will be live-streamed into the in-person conference room.

5:00 – 5:15 p.m. Closing Remarks

Candace Steele Flippin, Chief Communications Officer, Acuity Brands

6:00 – 7:00 p.m. In-Person Networking Reception

7:00 – 8:20 p.m. Networking Dinner

8:20 – 8:35 p.m. Case Study Awards

Roger Bolton, President, Page

Tina McCorkindale, President & CEO, the Institute for Public Relations

8:35 – 9:05 p.m. Dinner Entertainment

Clayton Fletcher, Professional Comedian, Peppercomm’s Chief Comedy Officer

9:05 – 9:15 p.m. Closing Remarks

Tracy Faulkner, 2022 Spring Seminar Co-Chair, Chief Communications Officer, Majid Al Futtaim

Friday, April 8

8:15 – 9:00 a.m. Networking Breakfast

9:00 – 9:10 a.m. Opening Remarks

Tracy Faulkner, 2022 Spring Seminar Co-Chair, Chief Communications Officer, Majid Al Futtaim

9:10 – 10:10 a.m. China and the Case for Cross-Cultural Expertise

When it comes to multinational messaging, few geographies rival China as a barometer for the types of issues and opportunities CCOs face today. As global companies are increasingly pressed to make public statements related to political and social issues, they often discover that a message successfully communicated in one market can trigger precipitous reputational declines in China and other global markets. This panel will feature deeply experienced China experts who work in and with multinationals as well as local companies based in China. Together, they’ll engage in a candid and revealing conversation about current global communication challenges and introduce you to winning strategies CCOs can use to develop and exercise cross-cultural communication expertise.

Weijian Shan, Chairman and CEO, PAG

Interviewed by Roger Bolton, President, Page (pre-taped interview)

Craig Allen, President, US-China Business Council

Eric Li, Chinese Venture Capitalist, Political Scientist and Founder of Chengwei Capital

Elizabeth Knup, China Regional Director, Ford Foundation

Moderated by Scott Kronick, Senior Advisor, Public Relations & Influence, Ogilvy Asia

The interview between Weijian Shan and Roger Bolton will be pre-taped. Eric Li will be live-streamed into the in-person conference room.

10:10 – 10:15 a.m. Introduction to the 2022 Page Annual Conference

Maureen Davenport, 2022 Page Annual Conference Chair, CCO, KPMG

Maureen Davenport will be live-streamed into the in-person conference room.

10:15 – 10:20 a.m. Introduction to the 2022 Page Up Annual Conference

Laurie Bischel, 2022 Page Up Annual Conference Co-Chair, Managing Director, Corporate Communications, CME Group

10:20 – 10:25 a.m. Page Moment

Ed Walsh, Senior Vice President, Global Integrated Communications & Events

10:25 – 10:50 a.m. Morning Break

10:50 a.m. – 11:55 a.m. Awakening Conscious Leadership Experience

In a world changing at an exponential rate, the opportunity rises for CCOs to expand their capacity to lead—from the inside out. As Page noted in its report, The New CCO, “What matters most is the CCO’s ability to drive cross-functional collaboration and integration around strategic priorities.” The ACL Experience leverages the evidence for neuroscience, mindfulness and an imperative to scale up curiosity. This facilitated peer-to-peer interaction leverages scientific research on navigating change, tapping our creative capacity, and even how we can unlock collective intelligence.

Jon Berghoff, Co-founder and CEO, XCHANGE

Virtual facilitator Adair Cates, XCHANGE

11:55 a.m. – 12:10 p.m. Communication and the Transformation of the Modern Enterprise

As a minister and an economist, Her Excellency Rania Al-Mashat sees the role of communication as central to transforming the modern enterprise. With the UN Climate Change Conference (COP 27) due to take place in Sharm El-Sheikh, Egypt this coming November, she is particularly focused on the role of business in meeting climate goals, and we will hear her perspective on how communicators can help their businesses address those responsibilities.

Her Excellency Rania Al-Mashat, Minister of International Cooperation, Ministry of International Cooperation of Egypt

Her Excellency will be pre-taped.

12:10 – 12:40 p.m. The Six New Rules of Business and the Central Role of the CCO

Judy Samuelson believes the current influence of corporations in society is akin to the level of societal influence of the Church in the Middle Ages. Along with this power comes tremendous responsibility which is driving a shift in attitudes and mindsets that are redefining our notions of what constitutes business purpose. In a world where hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management, CCOs are playing a crucial role in the most central aspects of their organizations’ success. In this session, Samuelson will share the six new rules and how CCOs can help guide organizations in a transformed world.

Judy Samuelson, Founder & Executive Director, The Aspen Institute’s Business and Society Program

Interviewed by Candace Steele Flippin, 2022 Spring Seminar Chair, Chief Communications Officer, Acuity Brands

12:40 – 12:50 p.m. Closing Remarks