2020 Page Spring Seminar

As previously announced, the in-person version of the 2020 Page Spring Seminar has been cancelled due to safety concerns related to COVID-19. Instead, we are providing a digital version of the Spring Seminar from 9 a.m. to noon ET on May 20 and 21. We will also include several other webinars and workshops at times to be announced. The online iteration of the 2020 Page Spring Seminar is an opportunity to dig into the core of what the Page community always has been and always will be, while keeping our sights set on preparing for the next era of communications. Together, we'll take a deep dive into our theme, Powered by Digital: Getting to Know Your Stakeholders as Individuals. Businesses are going digital in many ways, few more profound than the use of data to understand and interact with stakeholders. The content that you'll have access to when you sign up for our virtual sessions will reflect the CommTech content we were looking forward to at the physical event. With the new virtual format, you'll be able to: 
  1. Knowledge-share with your Page and Page Up peers through online chats and breakout sessions during Spring Seminar webinars
  2. Immerse in CommTech with lessons and learnings from experts at the cutting edge of in a wide range of industries
  3. Harness stakeholder engagement insights to lead your team in engaging people as unique individuals and guiding them to belief, action and advocacy
  Powered by Digital: Getting to Know Your Stakeholders as Individuals Businesses are going digital in many ways, few more profound than the use of data to understand and interact with stakeholders. Today we can more deeply understand them based not just on attributes and demographics but also the behaviors and interests that are revealed through the data trail of their online activities. The next era of Communications will be defined by CommTech, through which we will harness these insights to engage people as unique individuals and guide them to belief, action and advocacy. Building reputation, expressing brand, actualizing corporate culture and creating societal value – all are furthered with a strong, data-driven approach that revolves around the stakeholder. At the Spring Seminar, we’ll unpack CommTech and explore the future of our function.​   Guest Policy To provide the best experience to Page members, Page Up members and 2019-20 Future Leaders Experience participants, our Spring Seminar guest policy limits guests to prospective members of Page and Page Up. A Page or Page Up member may register one guest provided they are eligible for and interested in becoming a member of Page or Page Up. Please refer to the criteria for Page membership and the criteria for Page Up membership to evaluate eligibility before registering a guest. Guest registration for prospective members is not final until eligibility is confirmed by Page. Guests may attend only one Spring Seminar prior to becoming members. To attend a future Spring Seminar, the guest must join Page or Page Up. For questions about this Guest Policy or membership criteria, please contact Marianna Frantzis, Director, Membership, at mfrantzis@page.org.

Pre-Event Receptions on Tuesday, May 19


Bring a beverage of your choice to one (or more!) of our pre-event receptions where you’ll have a chance to chat informally with other Spring Seminar participants in a “speed networking” environment. 


Check what time each reception is happening in your time zone below:


6:00 – 7:00 a.m. ET Reception

Hong Kong | 6:00-7:00 p.m. HKT

Tokyo | 7:00-8:00 p.m. JST

Sydney | 8:00-9:00 p.m. AEST

Hosted by Paul Edwards,  Chief Communications Officer, Foxtel, & Jin Montesano, Chief Public Affairs and People Officer, LIXIL Group Corporation

RSVP for this event here

12:00- 1:00 p.m. ET Reception

Amsterdam | 6:00-7:00 p.m. CEST

Abu Dhabi | 8:00-9:00 p.m. GST

New Delhi | 9:30-10:30 p.m. IST

Hosted by Gregor Halff,  Dean of Education & Professor of Corporate Communication, Copenhagen Business School, & Hans Koeleman

RSVP for this event here

7:00-8:00 p.m. ET Reception

San Francisco | 4:00-5:00 p.m. PT

Chicago | 6:00-7:00 p.m. CT

Dallas | 6:00-7:00 p.m. CT

Hosted by Charlene Wheeless,  Chair, Page

RSVP for this event here.


Day I – Wednesday, May 20


9:00  – 9:10 a.m. Welcome from Chair of Page

Charlene Wheeless,  Chair, Page

9:10 – 9:20 a.m. Welcome from Spring Seminar Chair

Vilma Luoma-aho, Chair, 2020 Page Spring Seminar

9:20 – 10:05 a.m. A Conversation with Alan Murray, CEO of Fortune

Pre-eminent journalist and CEO Alan Murray is driving transformational change at Fortune and simultaneously nurturing and chronicling changes in the role of the global CEO. As part of his work to make Fortune “the world’s preeminent business media brand,” he annually gathers some of the top CEOs in the world for the Fortune CEO Initiative – a forum for corporate leaders who are committed to addressing major social problems as part of their core business strategies. The Initiative arose from a meeting between Pope Francis and 100 CEOS at the Vatican in 2016 which centered on the notion that infusing broader social purpose into corporate strategies is essential both to business and society. Under his leadership, the CEO Initiative continues to bring CEOs together to advance their commitments to creating societal value.

Alan Murray, CEO, Fortune

Interviewed by Roger Bolton,  President, Page

10:05 – 10:17 a.m. Why We Need to Accelerate CommTech Adoption

Communications will always be about managing content and relationships. But never before have the means by which we do those things been so transformed by technology. Today algorithms are the gatekeepers to our stakeholders, data lets us engage them in powerfully personal ways, and new tools and methods are bringing scientific precision to our work. This is the Age of CommTech, and Rob Flaherty will set the stage for our examination of it and what it will take to realize its full potential.

Rob Flaherty, Chairman, Ketchum

10:17 – 10:20 a.m. Break 
10:20 – 11:00 a.m. “Bullseye!”: Building Stakeholder Relationships Through Microtargeting

What are the latest techniques for understanding stakeholders as individuals, identifying new ones based on those attributes, and delivering tailored content and experiences based on that knowledge? Andrew Bleecker and Robert Gibbs will share how communicators can engage more meaningfully and effectively with a diverse array of stakeholders, moving from audience segments to markets of one. They will discuss practical examples of how both B2C and political microtargeting strategies can be applied to your business context.

Andrew Bleeker, President, Bully Pulpit

Robert Gibbs, Former Executive Vice President and Global Chief Communications Officer of McDonald’s, Former White House Press Secretary

11:00-11:30 a.m. The CommTech Revolution: The New Teams, Tools & Methods of Our Profession

Though its name aptly suggests a combination of communications and technology, CommTech is just as much about what we do as how we do it. It demands a data-driven mindset, new ways of teaming and working, and a culture of constant experimentation. In this session, two CommTech pros walk us through what it entails, what it requires, and what it looks like in action.

Ethan McCarty, Founder and CEO, Integral Communications Group

Brittany Paxman, Senior Partner, ICF Next

11:30 – 11:50 a.m. Surprise Celebrity Interview

Don’t miss this fun glimpse into CommTech – both present and future, when Steve Halsey, Chief Growth Officer of G&S Business Communications sits down with our mystery guest. You’ll learn about the relationship between humans and AI and about what the future looks like for communication technology and for our profession.

Steve Halsey, Chief Growth Officer, G&S Business Communications

11:50 a.m. – 12:00 p.m. Closing Remarks for Day I Program

Vilma Luoma-aho, Chair, 2020 Page Spring Seminar

12:00 – 12:10 p.m. Break prior to Optional CommTech Cafe Conversations
12:10 – 1:10 p.m. Post-Program CommTech Cafe Conversations with Q&A and Semi-Structured Conversation

A panel of CommTech experts will answer your burning questions about this important transformation in our profession and then you will break out into “Cafe Tables” for conversations with your peers. Your experts will wrap up the hour with some final Q&A and observations.

Day II – Thursday, May 21


9:00 – 9:10  a.m. Welcome to Day II

Vilma Luoma-aho, Chair, 2020 Page Spring Seminar

9:10-9:15 a.m. The Diversity Action Alliance

Charlene Wheeless,  Chair, Page

9:15 – 10:05  a.m. Disinformation and What We Can Do About It

Increasingly sophisticated technology is accelerating the manipulation of media and taxing our ability to discern the truth. Bad actors threaten everything, from elections to major corporations, to powerful governments. This panel will share practical approaches to countering disinformation and tell you how to prepare your organization to combat a variety of threats.

Lea Gabrielle, Special Envoy and Coordinator of the Global Engagement Center, U.S. Department of State

David Kirkpatrick, Founder and Editor-in-Chief, Techonomy

Paul Quigley, CEO, NewsWhip

Moderated by Bob Pearson, Strategic Advisor, W2O Group

10:05 – 10:55 a.m. Driving Stakeholder Behaviors and Business Outcomes in the Wake of COVID-19

As companies resume or accelerate operations and reconsider aspects of their businesses in the wake of COVID-19, their stakeholders will have to act differently. CommTech, through data analysis, stakeholder journeys and an agile mindset, transforms the work of communications from shaping perceptions to driving desired behavior. In this session, we’ll hear perspectives on how CommTech, when fully realized, enables stakeholders to act in ways that produce real business outcomes and how increasingly crucial this becomes as we move to stakeholders, and society, to a “new” normal.   

Steve Lombardo, Chief Communications & Marketing Officer, Koch Industries

Gina Proia, Executive Vice President, Chief Marketing and Communications Officer, CIT Group

Ben Trounson, Chief Communications Officer, Global Markets, and Head of Marketing for North, Tata Consultancy Services

Moderated by Ephraim Cohen, General Manager, FleishmanHillard New York

10:55 – 10:58 a.m. Break
10:58 – 11:50 a.m. Pivot: The New Normal

COVID-19 triggered one of the most dramatic business responses to a societal crisis in decades. In this closing session, we will hear not only from CCOs who have been grappling with the business implications of this global pandemic, but also from one of the top communicators from the CDC. The focus of the conversation will be on the future. This session will help you think about recovery of essential operations and managing complex stakeholder issues as the world cautiously returns to a “new normal.” It will also spark insights into how you can develop effective strategies for an uncertain future.   

Tracy Faulkner, Chief Corporate Communications Officer, Majid Al Futtaim

Dagny Olivares, Chief of the Emergency Risk Communications Branch, CDC

Barney Wyld, Group Corporate Affairs Director, National Grid

Moderated by Zeynep Ozbil, Global Head of Communications, Arçelik

11:50 – 12:00 p.m. Closing Remarks


Please take a look at this complete list of sponsorship opportunities​ to learn how you can support the 2020 Page Spring Seminar. If you would like to make a contribution directly, click here​.

If you have any questions about sponsorship, please contact Kelly Greene, chief of staff, at kgreene@page.org​.

WHEN May 20-21, 2020

TIME 9:00am-1:30pm

LOCATION Virtual Conference