2020 Page Spring Seminar

Register by Monday, February 3, for the Early Bird Registration rate. Powered by Digital: Getting to Know Your Stakeholders as Individuals Businesses are going digital in many ways, few more profound than the use of data to understand and interact with stakeholders. Today we can more deeply understand them based not just on attributes and demographics but also the behaviors and interests that are revealed through the data trail of their online activities. The next era of Communications will be defined by CommTech, through which we will harness these insights to engage people as unique individuals and guide them to belief, action and advocacy. Building reputation, expressing brand, actualizing corporate culture and creating societal value – all are furthered with a strong, data-driven approach that revolves around the stakeholder. At the Spring Seminar, we’ll unpack CommTech and explore the future of our function.​   Conference Cancellation Policy Half (50%) of the conference fee is refundable if cancelled 31 days in advance (by Monday, March 2, 2020) of the event. There will be no refunds, in whole or in part, for cancellations received on or afterTuesday, March 3rd. Registration fees are non-transferable. If you have any conference registration questions, please contact Professional Development Events Manager Dhaakira Braswell at dbraswell@page.org.   Guest Policy To provide the best experience to Page members, Page Up members and 2019-20 Future Leaders Experience participants, our Spring Seminar guest policy limits guests to spouses/partners or pre-qualified prospective members of Page and Page Up. This ensures that Page and Page Up members are able to attend while introducing prospective members to the high-caliber experience of our Spring Seminar. In addition to a spouse/partner, a Page member may also register one additional guest provided they are eligible for and interested in becoming a member of Page or Page Up. Please refer to the criteria for Page membership and the criteria for Page Up membership to evaluate eligibility before registering a guest. Guest registration for prospective members is not final until eligibility is confirmed by Page. If a guest is ineligible to attend, Page staff will inform the registering member and issue a refund, if necessary. Prospective members who are nominated for Page or Page Up membership prior to the Spring Seminar will have their nomination considered during the Page Board of Trustees meeting the day before the Spring Seminar. If approved, they will be recognized as new members at the event and are therefore exempted from the one-per-member guest attendee limit. Guests may attend only one Spring Seminar prior to becoming members. To attend a future Spring Seminar, the guest must join Page or Page Up. Dinner-only guests: Dinner guests need not be pre-qualified and are exempt from the one-per-member limit. Members have the option of sponsoring full tables during the dinner. For questions about this Guest Policy or membership criteria, please contact Director of Membership Marianna Frantzis (mfrantzis@page.org).

DAY 1 – April 2


7:00 –
9:00 a.m.


7:45 – 9:00 a.m. New Member Breakfasts for Page and Page Up                                                                                                                     
8:00 –
9:00 a.m.
All Attendee Breakfast
9:00 –
9:05 a.m.
Welcome from the Chair of Page

Charlene Wheeless, Chair, Page

9:05– 9:20 a.m.  Welcome from the Spring Seminar Chair

Vilma Luoma-aho, Chair, 2020 Page Spring Seminar


9:20  –
10:00 a.m.
Conversation with Alan Murray, CEO of Fortune

Pre-eminent journalist and CEO Alan Murray is driving transformational change at Fortune and simultaneously nurturing and chronicling changes in the role of the global CEO. As part of his work to make Fortune “the world’s preeminent business media brand,” he annually gathers some of the top CEOs in the world for the Fortune CEO Initiative – a forum for corporate leaders who are committed to addressing major social problems as part of their core business strategies. The Initiative arose from a meeting between Pope Francis and 100 CEOS at the Vatican in 2016 which centered on the notion that infusing broader social purpose into corporate strategies is essential both to business and society. Under his leadership, the CEO Initiative continues to bring CEOs together to advance their commitments to creating societal value.

Alan Murray, CEO, Fortune
Interviewed by Roger Bolton, President, Page

10:00 a.m. -10:20 p.m. The CommTech Approach

Rob Flaherty, Ketchum

10:20 – 10:50 p.m. Break
10:50 – 11:20 a.m. Embedding CommTech into Communications Strategy

CommTech will become the strategic foundation for engaging stakeholders authentically and effectively. By combining real-time, data-driven precision to understand and engage stakeholders as individuals with digital engagement tools and techniques, companies can go beyond communicating to inform and shape their perceptions and beliefs. CommTech enables us to help stakeholders act in ways that produce real business results. In this session, CCOs discuss how they are putting CommTech at the center of their communications strategies, from roles and teams to budgets and ways of working. 

Ephraim Cohen, FleishmanHillard

Torod Neptune, Lenovo

11:20-11:35 a.m.  Improving Resilience in the Face of Transformational Change

As technology continues to transform business, industry and the communications profession, this session will explore how to improve resilience by staying grounded in the face of transformational change. In this short talk, Maril MacDonald will convey the growing importance of rich and effective human-to-human connection in the midst of machine-led communication and digital transformation. She will also set the stage for an afternoon reflection exercise on this topic.

Maril MacDonald, Gagen MacDonald

11:35 a.m. – 12:05 p.m.  CommTech in Action: Views from the Field
12:05-1:40p.m. Lunch
1:40-3:10 p.m. CommTech Workshops

CommTech Workshops led by professionals who are on the front lines of CommTech will help you understand how to adopt it in your organization. Each workshop will balance the definition of CommTech with a first-hand look at tools and techniques that you can bring back to your team.

PageConnect Conversations

More information to come.

3:10 – 3:40 p.m. Break

Dinner and an oud performance by Jean Karam in the Liwa Ballroom at the Four Seasons

3:40-4:15 p.m. MicroTargeting Panel

Andrew Bleeker, Bully Pulpit

More panelists to be announced.

4:20-5:15 p.m. Improving Resilience in the Face of Transformational Change: Reflection Exercise

In this exercise, you’ll join a small group of three of your colleagues to engage in an interactive exchange that will tap into the deep, collective wisdom we share but rarely access in our fast-paced lives. We hope this experience is one you can take back to your teams as you further strengthen your individual and organizational resilience. 

5:15-6:00 p.m. Networking Reception
7:00-9:15 p.m. Dinner Program


DAY 2 – April 3


7:00 – 8:15 a.m. Networking Breakfast
8:15 –
8:25 a.m.
Opening Remarks, Recap of Day 1 & Overview of Day 2

Kathy Beiser, Co-Chair, 2020 Spring Seminar

8:25 –
8:35 a.m.
A Commitment to Diversity: An Update on the Diversity Action Alliance

Charlene Wheeless, Chair, Page

8:35 – 9:20 a.m. Disinformation and What We Can Do About It

Increasingly sophisticated technology is accelerating the manipulation of media and taxing our ability to discern the truth. Bad actors threaten everything, from elections to major corporations to powerful governments. This panel will share practical approaches to countering disinformation and tell you how to prepare your organization to combat a variety of threats.

Moderated by Bob Pearson, Strategic Advisor at W2O Group

Lea Gabrielle, Special Envoy & Coordinator of the Global Engagement Center at the U.S. State Department

David Kirkpatrick, Founder & Editor-in-Chief of Techonomy

Paul Quigley, CEO of NewsWhip

9:20 – 9:55 a.m. Extreme Emotions – Engaging Advocates
9:55 – 10:30 a.m. Extreme Emotions – Engaging Detractors
10:30 – 11:00 a.m. Break
11:00 –

11:10 a.m.

Preview of the 2020 Page Annual Conference
11:15 – 11:30 a.m. Improving Resilience in the Face of Transformational Change: Final Reflection

If we want our teams to be resilient and courageous in the face of change, the best gift we can give them is a calm and grounded leader. In this final session on resilience, we will take a pulse on what we’ve learned and close with an invitation for you to share with your organization.

11:30 a.m. – 12:05 p.m. Preparing for the Future of CommTech: Your Mental Health
12:05 – 12:10 p.m. Meeting Adjourns & Closing Remarks
12:10 – 1:40 p.m. Networking Buffet Lunch


Please take a look at this complete list of sponsorship opportunities​ to learn how you can support the 2020 Page Spring Seminar. If you would like to make a contribution directly, click here​.

If you have any questions about sponsorship, please contact Kelly Greene, chief of staff, at kgreene@page.org​.

Book your room at the New York Marriott at Brooklyn Bridge by Tuesday, March 10, for the special block rate.

Hotel Cancellation Policy:

Should guest cancel a reservation after March 20, 2020, the full reservation cost will be charged including applicable taxes. Should guest modify a reservation after March 20, 2020, the difference between the confirmed reservation and the new reservation will be charged including applicable taxes.

WHEN April 2-3, 2020

TIME 7:00am-1:30pm

LOCATION New York Marriott at the Brooklyn Bridge | 333 Adams St., Brooklyn, NY 11201