DAY 1 – April 2
|7:45 – 9:00 a.m.||New Member Breakfasts for Page and Page Up|
|All Attendee Breakfast|
|Welcome from the Chair of Page
Charlene Wheeless, Chair, Page
|9:05– 9:20 a.m.||Welcome from the Spring Seminar Chair
|Conversation with Alan Murray, CEO of Fortune
Pre-eminent journalist and CEO Alan Murray is driving transformational change at Fortune and simultaneously nurturing and chronicling changes in the role of the global CEO. As part of his work to make Fortune “the world’s preeminent business media brand,” he annually gathers some of the top CEOs in the world for the Fortune CEO Initiative – a forum for corporate leaders who are committed to addressing major social problems as part of their core business strategies. The Initiative arose from a meeting between Pope Francis and 100 CEOS at the Vatican in 2016 which centered on the notion that infusing broader social purpose into corporate strategies is essential both to business and society. Under his leadership, the CEO Initiative continues to bring CEOs together to advance their commitments to creating societal value.
Alan Murray, CEO, Fortune
|10:00 a.m. -10:20 p.m.||The CommTech Approach
Rob Flaherty, Ketchum
|10:20 – 10:50 p.m.||Break|
|10:50 – 11:20 a.m.||Embedding CommTech into Communications Strategy
CommTech will become the strategic foundation for engaging stakeholders authentically and effectively. By combining real-time, data-driven precision to understand and engage stakeholders as individuals with digital engagement tools and techniques, companies can go beyond communicating to inform and shape their perceptions and beliefs. CommTech enables us to help stakeholders act in ways that produce real business results. In this session, CCOs discuss how they are putting CommTech at the center of their communications strategies, from roles and teams to budgets and ways of working.
Ephraim Cohen, FleishmanHillard
Torod Neptune, Lenovo
|11:20-11:35 a.m.||Improving Resilience in the Face of Transformational Change
As technology continues to transform business, industry and the communications profession, this session will explore how to improve resilience by staying grounded in the face of transformational change. In this short talk, Maril MacDonald will convey the growing importance of rich and effective human-to-human connection in the midst of machine-led communication and digital transformation. She will also set the stage for an afternoon reflection exercise on this topic.
Maril MacDonald, Gagen MacDonald
|11:35 a.m. – 12:05 p.m.||CommTech in Action: Views from the Field|
|1:40-3:10 p.m.||CommTech Workshops
CommTech Workshops led by professionals who are on the front lines of CommTech will help you understand how to adopt it in your organization. Each workshop will balance the definition of CommTech with a first-hand look at tools and techniques that you can bring back to your team.
More information to come.
|3:10 – 3:40 p.m.||Break
Dinner and an oud performance by Jean Karam in the Liwa Ballroom at the Four Seasons
|3:40-4:15 p.m.||MicroTargeting Panel
Andrew Bleeker, Bully Pulpit
More panelists to be announced.
|4:20-5:15 p.m.||Improving Resilience in the Face of Transformational Change: Reflection Exercise
In this exercise, you’ll join a small group of three of your colleagues to engage in an interactive exchange that will tap into the deep, collective wisdom we share but rarely access in our fast-paced lives. We hope this experience is one you can take back to your teams as you further strengthen your individual and organizational resilience.
|5:15-6:00 p.m.||Networking Reception|
|7:00-9:15 p.m.||Dinner Program|
DAY 2 – April 3
|7:00 – 8:15 a.m.||Networking Breakfast|
|Opening Remarks, Recap of Day 1 & Overview of Day 2
Kathy Beiser, Co-Chair, 2020 Spring Seminar
|A Commitment to Diversity: An Update on the Diversity Action Alliance
Charlene Wheeless, Chair, Page
|8:35 – 9:20 a.m.||Disinformation and What We Can Do About It
Increasingly sophisticated technology is accelerating the manipulation of media and taxing our ability to discern the truth. Bad actors threaten everything, from elections to major corporations to powerful governments. This panel will share practical approaches to countering disinformation and tell you how to prepare your organization to combat a variety of threats.
Moderated by Bob Pearson, Strategic Advisor at W2O Group
Lea Gabrielle, Special Envoy & Coordinator of the Global Engagement Center at the U.S. State Department
David Kirkpatrick, Founder & Editor-in-Chief of Techonomy
Paul Quigley, CEO of NewsWhip
|9:20 – 9:55 a.m.||Extreme Emotions – Engaging Advocates|
|9:55 – 10:30 a.m.||Extreme Emotions – Engaging Detractors|
|10:30 – 11:00 a.m.||Break|
|Preview of the 2020 Page Annual Conference|
|11:15 – 11:30 a.m.||Improving Resilience in the Face of Transformational Change: Final Reflection
If we want our teams to be resilient and courageous in the face of change, the best gift we can give them is a calm and grounded leader. In this final session on resilience, we will take a pulse on what we’ve learned and close with an invitation for you to share with your organization.
|11:30 a.m. – 12:05 p.m.||Preparing for the Future of CommTech: Your Mental Health|
|12:05 – 12:10 p.m.||Meeting Adjourns & Closing Remarks|
|12:10 – 1:40 p.m.||Networking Buffet Lunch|
If you have any questions about sponsorship, please contact Kelly Greene, chief of staff, at email@example.com.
Book your room at the New York Marriott at Brooklyn Bridge by Tuesday, March 10, for the special block rate.
Hotel Cancellation Policy:
Should guest cancel a reservation after March 20, 2020, the full reservation cost will be charged including applicable taxes. Should guest modify a reservation after March 20, 2020, the difference between the confirmed reservation and the new reservation will be charged including applicable taxes.
WHEN April 2-3, 2020
LOCATION New York Marriott at the Brooklyn Bridge | 333 Adams St., Brooklyn, NY 11201Register