2020 Page International Exchange

Our second annual Page International Exchange brought together Page and Page Up leaders and invited guests from across the globe to examine the future of the Communications function.  Attendees exchanged knowledge, shared and learned from leading experts and each other on topics impacting our members and their teams – with this year’s conference focused on corporate citizenship. There were also plenty of opportunities for networking and conversation, both hallmarks of Page events. Throughout, we explored our conference theme: The New Paradigm of Corporate Citizenship. Leaders of all kinds and around the world are insisting that corporations must focus more on their broader role in the world. Stakeholders increasingly expect businesses to create not only customer and shareholder value but societal value as well. These demands come not just from civil society activists. Customers factor them into purchase decisions, and employees consider them when deciding where to work. And, increasingly, investors are focused on corporate purpose and basing investment decisions on a company’s ability to produce sustainable value over the long-term. These are central themes of the 2019 Page report, The CCO as Pacesetter. In Abu Dhabi we dove into this new world with a wealth of thought leaders, case studies and discussions on the implications for corporations, their stakeholders, and their CCOs.

The New Paradigm of Corporate Citizenship

2020 Page International Exchange | Abu Dhabi


Day I – Wednesday, February 12


11:00 a.m. – 12:00 p.m. Registration Four Seasons Hotel
12:00 – 2:00 p.m. Bus Transfer to Dubai
2:00 – 3:00 p.m. Lunch at the Expo 2020 Dubai


Expo 2020 Dubai
3:00 – 3:10 p.m. Welcome to the Expo 2020 Dubai Site


We will set the tone for our exploration of corporate citizenship by attending a different kind of global exchange: Expo 2020 Dubai.


Throughout our time at the site, we will delve into what learnings from the Expo indicate about both the future of corporate citizenship and the communications industry.


Dr. Tarek Oliveira Shayya, Chief International Participants Officer and Chief

Marketing and Communications Officer, Expo 2020 Dubai


3:10 – 3:20 p.m. An Introduction to Media Operations at the Expo 2020 Dubai

Mandy Keegan, Director of Media Operations, Expo 2020 Dubai


3:20 – 3:45 p.m. General Introduction to the Expo 2020 Dubai

The celebration of innovation and culture that is the Expo 2020 Dubai was created through collaboration between 190 participating countries. Each aspect of the Expo is centered around one of three themes for building a better world: increased opportunity, increased mobility and increased sustainability. This session will give you an introduction to the Expo and its impact upon the world.


Hamad Hisham AlShirawi, Senior Manager, International Business

Engagement, Expo 2020 Dubai


3:45 – 4:00 p.m. Q&A with the Expo 2020 Dubai Press Team
4:00 – 5:00 p.m. Tour of the Expo 2020 Dubai
5:00 – 5:30 p.m. Transport to the Mall of the Emirates
5:30 – 6:30 p.m. Visit the Mall of the Emirates
6:30 – 7:15 p.m. Welcome Reception Olea Restaurant, Kempinski Hotel
7:15 – 8:30 p.m. Keynote Presentation & Dinner

Economic integration and the role of the private and public sector

in driving forward economic and social progress in the region.

Alain Bejjani, Majid Al Futtaim


8:30 – 9:30 p.m. Bus Transfer to the Four Seasons Hotel




Day II – Thursday, February 13


7:30 – 8:30 a.m. Breakfast Crust Restaurant,

Four Seasons

8:30 – 9:00 a.m. Travel to the Louvre, Registration & Refreshments


9:00 – 9:20 a.m. Welcome & Opening

Marc Cloosterman, Chair, 2020 Page International Exchange

Umayma Abubakar, Co-Chair, 2020 Page International Exchange


9:20 – 10:00 a.m. The View of the World from the Middle East

Rising distrust, perceived income inequality, climate change, the continued rise of populism and nationalism, technological disruption, these are just a few of the many issues that we must deal with. We will begin our meeting with a large-scale view of what’s happening in the world from the Middle Eastern perspective, and how we can thrive in the Digital Age as individuals, businesses and countries.


Thomas Fletcher, former British Ambassador to Lebanon


10:00 – 10:45 a.m. Investing with Impact

To survive and grow over the long term, organizations must create value for the business and for society. Hear about Mubadala’s vision and strategy for creating lasting economic and social impact in the UAE and overseas.


Moderated by Umayma Abubakar, Co-Chair, 2020 Page International Exchange, & Director of Corporate Relations, Mubadala Investment Company

Homaid al Shimmari, Deputy CEO, Mubadala Investment Company


10:45 – 11:15 a.m. Break Auditorium Plaza
11:15 a.m. – 12:30 p.m. Sustainability and Citizenship

Our panelists will share learnings and challenges from their companies’ journeys to becoming industry leaders in sustainability from both a business model and a communications approach.


Moderated by Omar Zaafrani, Abu Dhabi National Oil Company

Ryan O’Keeffe, BlackRock

Zeynep Ozbil, Arcelik Group

Martin von Arronet, AB Electrolux


12:30 – 1:30 p.m. Lunch Brasserie Fouquet
1:30 – 2:10 p.m. China and the World – A Recap

Scott will discuss China’s role as one of the world’s major superpowers and its implications on business and the role of the CCO.


Scott Kronick, Ogilvy


2:10 – 3:10 p.m. Placing the Middle East on the Global Communications Stage

How are today’s governments, businesses, and leaders in the region leveraging communications to influence and inspire positive social, economic, and environmental change with regional and global audiences, pushing the world forward for the greater good? This panel will review the challenges and opportunities that exist within a constantly changing communications landscape in the Middle East and beyond.


Moderated by Roger Bolton, Page

Mina Al-Oraibi, The National

Mazen Nahawi, Carma

Jonty Summers, MEPRA & Hanover ME


3:10 – 3:30 p.m. Break Auditorium Plaza


3:30 – 4:00 p.m. Art and Community: An International Perspective

Moderated by Brian Lott, Mubadala Investment Company

Manuel Rabate, Louvre Abu Dhabi


4:00 – 6:00 p.m. Private Viewing of the Louvre Abu Dhabi


6:00 – 7:00 p.m. Return to Four Seasons
7:00 – 9:00 p.m. Dinner & Evening Activity

Dinner and a performance by Oud Master Jean Karam.


Liwa Ballroom,

Four Seasons


Day III – Friday, February 14


7:00 – 8:15 a.m. Breakfast Liwa Terrace, Four Seasons


8:15 – 8:20 a.m. Opening & Recap


Liwa Ballroom,

Four Seasons

8:20 – 8:50 a.m. The Middle East and the World’s Economy

This session will give an overview of what’s happening economically in the Middle East and how the region is affecting global business.


Moderated by Peter Debreceny, Page

Monica Malik, Ph.D., Abu Dhabi Commercial Bank


8:50 – 9:20 a.m. Technology Empowering Communities

Careem is a leading technology platform supporting a young, fast-growing region of more than 600 million people that extends from Morocco to Pakistan. The company works in 14 countries and 100+ cities to help move the region forward and realize its true potential. Will will show us how.


Will Anderson, Careem


9:20 a.m. – 10:00 Corporate Citizenship Beyond Banking

Drawing from his unique experiences at the intersection between banking and societal value, Kim will illustrate how social and environmental trends can be transformed into business opportunities.


Moderated by Marc Cloosterman, Chair, 2020 Page International Exchange

Kim Larsen, Danske Bank


10:00 – 10:30 a.m. Break
10:30 – 11:10 a.m. Using Behavioral Science to Communicate Strategically

This session will cover how communications professionals can use behavioral science to inform their communications outreach to stakeholders, so they can better counsel and advise their organizations.


Carla Groom, Ph.D., United Kingdom Department for Work & Pensions


11:10 – 11:50 a.m. The Future of Arab Youth

Sunil John, a pioneer of PR in the Middle East, will speak on his groundbreaking study on youth attitudes in the Arab world and their view on what is happening in their own countries, as well as the rest of the world.


Sunil John, ASDA’A BCW


11:50 – 12:15 p.m. What Does It Mean For Us

Sandra will draw together the threads of our discussions and present a provocative perspective on how companies should think about their strategies and communications with stakeholder groups.


Sandra Macleod, Echo Research


12:15 p.m. Wrap-Up & Closing

Marc Cloosterman, Chair, 2020 Page International Exchange

Umayma Abubakar, Co-Chair, 2020 Page International Exchange


WHEN February 12-14, 2020

TIME 11:00am-12:30pm

LOCATION Louvre Abu Dhabi | Saadiyat Cultural District 1 | P.O. Box 30343 | Abu Dhabi, UAE