2019 Page Up Annual Conference

Early bird rates end on Friday, August 23 at 11:59 p.m. ET There’s a new race for attention underway in communications and marketing, driven by emerging technologies, evolving news and consumption patterns, and shifting public sentiment on issues and industries. The Page Up Annual Conference in San Francisco on October 23-25 will address these challenges and help members identify new ways to stay on top of current and developing trends, while also addressing the impact on our industry, organizations, and teams. Together, we’ll seek to identify a mindful future for work— join us to contribute to the dialogue and solutions. Guest Policy Registration for this event is open to Page Up members only. Cancellation Policy Cancellations received before 30 days in advance of the event date will be eligible for a 50% refund of the registration fee paid. There will be no refunds, in whole or in part, for cancellations received within 30 days of the event (after Monday, September 23, 2019). Registration fees are non-transferable.

Day 1 – Wednesday, October 23

5:00 –
6:00 pm
6:00 –
9:00 pm
Networking Reception & Dinner


Day 2 – Thursday, October 24

7:30 am –
5:00 pm
7:30 –
8:30 am
8:30 –
8:45 am

Opening remarks for the Page Up Annual Conference.

8:45 –
9:35 am
Keynote: Mark Lesser

Author, 7 Practices of a Mindful Leader | CEO, ZBA Associates.

9:35 –
10:30 am
Panel discussion


10:30 – 10:55 am  Break
10:55  –
11:45 am
Panel: Expecting the Unexpected

Emily Horne, Vice President, Communications, Brookings

Jason Miner, Executive Managing Director, Glover Park Group

John Pinette, Vice President, Communications, Facebook

Moderated by: Vidya Krishnamurthy, Director of Communications, The William and Flora Hewlett Foundation

Crisis communications has often been considered part of the standard experience set for communicators but with public confidence and faith in experts and institutions at an all-time low, and individuals becoming their own information curators, the ways in which we anticipate, plan for, and respond to crises are changing. In this panel discussion, we will focus on the new model of crisis communications—expecting the unexpected—as well as new methods of crisis response, exploring how organizations are fusing policy, public affairs, and communications in novel ways while crafting ongoing offensive and defensive strategies.

11:45 – 1:00 pm  Networking Lunch
1:00-1:50 pm Multitrack Session: Evolve or Perish

Harsha Gangadharbatla, Associate Professor, University of Colorado Boulder

Steve Halsey, Principal & Managing Director, G+S Business Communications

The forces of change have only intensified. Time is short as CEOs grapple with an existential moment for their companies and the same is true for the role of senior communicators. What shall we do? We can stick to the basics – influence influencers, counsel the CEO to do the right thing, manage crises, craft messages. Or, we can build capabilities and management systems that have never existed in our organizations. Will you be the one to build and lead them?

Page has developed a pragmatic approach to progressing your function and enterprise across four key paths. Learn what these paths are and have a hands-on discussion about how you can lead the change.

2:00-2:50 pm Multitrack Session: The Invisible Lever of Transformation- How Leaders Can Shift Organizational Energy to Unleash Potential

MaryCay Durrant, Gagen MacDonald

When thousands of employees come together, unleash shared, positive energy, and harness that force in a strategic direction, companies can achieve amazing results, quickly. For organizations undergoing significant change, strong strategies and smart plans stand little chance of success if its people can’t – or won’t – muster the energy to make it happen. So how do you change an organization’s energy? In this highly hands-on, experiential breakout session, participants will better understand the factors that yield organizational energy and how they can steer that energy to make their company’s transformation successful.

3:00-3:50 pm Multitrack Session: Driving inclusion and eliminating bias in global teams. How do we adapt for the future cultural diversity of our orgs and businesses?

Soon Mee Kim, Porter Novelli

As the world grows smaller and global teams and consumers become the norm, understanding the impacts of bias and recognizing the nuances of intersectionality in diverse groups is essential. Communications leaders have a unique opportunity to lead, counsel and drive greater impact, inclusiveness and innovation. Join Soon Mee Kim, Head of Diversity and Inclusion for Porter Novelli, in a candid dialogue about diversity, the impacts of bias, and what communications leaders can do to drive the conversation and create change. The interactive session will cover best practice exploration and the role of communications in achieving a more diverse, inclusive workplace.

3:50 – 4:10 pm Break
4:10-5:00 pm Keynote Panel: Automation and the Future of Comms

Ben Worthen, CEO of Message Lab
Kim Fox, Managing Editor, Audience and Innovation, The Philadelphia Inquirer

Automation and artificial intelligence are already well on their way to making a good number/types of jobs obsolete: paralegals, journalists, radiologists, doctors, military jobs (drones and robots diffusing bombs), and even computer programmers are poised to be replaced by robots and smart software. While automation has not fully manifested in the communication industry as it has in other areas like autonomous vehicles, the trends indicate that some level of automation in COMMs is inevitable.

For the purpose of this panel, we are defining communication automation as the set of tools and/or software that aims to automate communication actions such as e-mail and social media management, campaign management and measurement, media relations, customer service through AI chatbots etc. For instance, Wired magazine predicts that in 10 years 90% of articles will be computer-generated. If in future, majority of the articles are AI-generated, how would that impact the media relations function of a COMMs professional? What is the status of automation and its impact on the future of work? What trends can we expect to see, particularly in the area of communication? The session will address such questions and draw implications for communication professionals.

5:00 – 5:20 pm  Building (and Keeping) A Mighty Network 

Karen Wickre

Most people hate having to “network” — but today it’s imperative to keep meeting people, and staying in touch with them for new ideas and future opportunities. Long-time communications pro Karen Wickre helps us make an irritating chore into a daily habit that can be fun and rewarding.

5:20 pm Adjourn for the Day
6:00 –
6:30 pm6:30 –
9:00 pm
Travel to Offsite Dinner Location

Meet in the lobby at 5:50 pm. Bus will leave promptly at 6:00 pm

Wine & Dine with Page Up

Network with old friends and new at the Bluxome Street Winery! Starting with a wine reception followed by a seated dinner from Fraisch Catering, relax, make connections and listen to live poetry!


Day 3 – Friday, October 25


7:30 – 8:15 am Networking Breakfast
7:50 –
8:10 am
Morning Meditation with Mark Welte

Mark Welte

Start off day two with a guided 10-minute meditation. Whether you are a long-time meditator, new to the practice or just curious to explore ways to open your mind, take a few moments to center yourself mentally and physically with your peers.

This session is on a first-come, first serve basis. Limited to 40 participants.

8:15 –
8:30 am
Welcome to Day 2
8:30 –8:40 am

8:40-9:30 am

“Page Up Moment”

Daniel Sullivan, Cargill

Keynote: Lessons of Innovation

Bob Safian, Founder, Flux Group | Former Editor in Chief, Fast Company

Change is everywhere, and the pace is unrelenting. Old rules are breaking down, fueled by new technologies, new systems and new alliances.  Long-term plans are being continuously disrupted. The lessons we were taught in school–even the ways that we were taught–are quickly becoming anachronistic. So what matters most in this chaotic environment? What approaches and actions will have tangible, lasting impact? Bob Safian, the former editor in chief of Fast Company, provides a framework for navigating what he calls the Age of Flux, drawing from the real-life stories of organizations and leaders finding success amid the chaos.

9:30 –
10:00 am
Annual Business Meeting

The sixth annual business meeting of the Page Up membership. During this meeting, attendees will learn about recent work, vote on governance issues and help to refine and guide the future direction of Page Up.

10:00 – 10:30 am Networking Break
10:30 – 11:20 am Panel:  Shared values as currency: Case studies in communicating and applying organizational values

Erik Wohlgemuth, Future 500

More speakers to be announced.

11:20 am – 12:20 pm Panel: Minding the Future Workplace and Workforce

Rachel Setton, Chevron 

Megan DiSciullo, PwC

More speakers to be announced.

12:20 – 12:30 pm Closing Remarks
12:30 pm Networking Luncheon                                                                                                   

Casual buffet luncheon.


WHEN October 23-25, 2019

TIME 6:00pm-2:00pm

LOCATION JW Marriott San Francisco Union Square, 515 Mason Street, San Francisco, CA 94102