2019 Page Spring Seminar
DAY I – THURSDAY, APRIL 4
| 7:00 AM – 12:00 PM | Registration | Gallery Northeast Foyer |
| 7:45 – 8:45 | New Member Breakfasts for Page & Page Up | Lobby Level |
| 8:00 – 8:45 | All Attendee Breakfast | Gallery Northeast Foyer |
| 9:00 – 9:10 | Introduction to the 2019 Page Spring Seminar
Joanne Bischmann, Harley-Davidson (most recently) | Chair, 2019 Page Spring Seminar |
| 9:10 – 9:25 | Our Moment of Truth: What’s Next for the CCO
Aedhmar Hynes, Text100 (most recently) | Chair, Page Jon Iwata, Yale University Roger Bolton, Page |
| 9:25 – 10:10 | Partnership and Purpose and a Post-Car Future at GM
Tony Cervone, General Motors Company Interviewed by Jon Iwata, Yale University |
| 10:10 – 10:55 | Our Credo and Our Purpose: Heart, Science and Ingenuity at Johnson & Johnson
Joaquin Duato, Johnson & Johnson Interviewed by Michael Sneed, Johnson & Johnson |
| 10:55 – 11:25 | Networking Break | Gallery Northeast Foyer |
| 11:25 AM – 12:10 PM | Identity, Brand and Purpose: The Page Model in Action
Reidar Gjærum, Equinor ASA Eldar Sætre, Equinor ASA (pre-recorded video) |
| 12:10 – 1:30 | Networking Buffet Lunch | Gallery Northeast Foyer |
| 1:30 – 3:15 | Page Peer Discussions | |
| Roles, Teams & Skills: The Comms Function in 2019
Mary Lynn Carver, General Mills
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West Ballroom A | |
| What Do We Stand For? Brands Taking Stands on Social Issues
Brad MacAfee, Porter Novelli
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West Ballroom B | |
| Integrator in Chief
Donna Uchida, The SkyHill Group
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West Ballroom C | |
| “Weaponized” Content & The Future of Communications
Rob Flaherty, Ketchum
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Studio Six | |
| Who Are We? Using Culture to Transform the Enterprise
Molly Rauzi, Gagen Macdonald & Umayma Abubakar, Mubadala
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Studio Three | |
| Why Do We Exist? Defining Corporate Purpose Around Social Value
John Onoda, Gagen MacDonald
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Studio Two | |
| The New Normal of Perpetual Disruption
Gary Sheffer, Boston University & Sherry Scott, Gagen Macdonald
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Studio Four | |
| Case Study Wisdom: Practical Takeaways
Grand Prize Winners, 2019 Case Study Competition
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Studio Five | |
| How is Brand Stewardship Different When It’s Entrusted to CCOs?
Jon Iwata, Yale University |
Studio One | |
| 3:15 – 3:45 | Networking Break | Gallery Northeast Foyer |
| 3:45 – 4:30 | Culture Levers to Shape, Change and Grow Organizations
Tiffin Jernstedt, PVH Corp. Bill Wohl, Commvault Omar Zaafrani, Abu Dhabi National Oil Company Moderated by Maril MacDonald, Gagen MacDonald
|
| 4:30 – 5:15 | In the Belly of the Beast: Policy, Position and Purpose
David W. MacLennan, Cargill, Inc. Devry Boughner-Vorwerk, Cargill, Inc. Facilitated by Roger Bolton, Page |
| 5:15 – 5:20 | Adjourn & Evening Instructions |
| 6:15 – 7:10 | Networking Reception | Gallery Northeast Foyer |
| 7:15 – 10:00 | Spring Seminar Dinner
Reshma Saujani, Girls Who Code Roger Bolton, Page Tina McCorkindale, Ph.D., APR, The Institute for Public Relations |
DAY II – FRIDAY, APRIL 5
| 7:00 – 8:10 AM | Networking Breakfast Buffet | Gallery Northeast Foyer |
| 8:15 – 8:25 | Opening Remarks & Welcome to Day 2
Joanne Bischmann, Harley-Davidson Motor Company (retired) |
| 8:30 – 9:30 | From MarTech to CommTech: What Communicators Can Learn from Digital Marketers
Daniel Jörg, Farner Consulting |
| 9:30 – 10:00 | Networking Break | Gallery Northeast Foyer |
| 10:00 – 10:45 | Duplicity at Scale and the Need for Cognitive Security
Dr. Rand Waltzman, RAND Corporation |
| 10:45 – 11:30 | Disinformation, Disruption and Growth: How CCOs at Social Platforms Help their Companies Come of Age
Brandon Borrman, Twitter Corey duBrowa, Google Stacy Sharpe, The Allstate Corporation Moderated by Mel Selcher, LinkedIn |
| 12:05 – 12:10 PM | Closing Remarks
Joanne Bischmann, Harley-Davidson Motor Company (retired) |
| 12:10 – 01:30 | Networking Buffet Lunch | Gallery Northeast Foyer |
This year’s Spring Seminar comes at a moment of truth for the Chief Communications Officer. Following in-depth conversations with nearly 100 CCOs from Google and General Motors to Mitsubishi Heavy Industries and Siemens, Page is preparing its latest research report, which will be previewed at the Spring Seminar. The upshot: in the face of massive disruptive forces facing companies in every industry and region of the world, leading CCOs are on the move. They are partnering with their CEOs and C-Suite colleagues to drive ambitious transformation agendas, harnessing the power of digital technology to understand and engage their stakeholders in entirely new ways. They are helping their companies develop and communicate their identity, purpose and culture, including policies and positions on a range of issues vital to society’s future. The Spring Seminar will focus on helping CCOs understand and embrace the new ideas and capabilities demanded of them and how they can help their organizations on the journey of transformation.
Please click here to make a contribution to the Spring Seminar.
Our room block at the Conrad New York is sold out.
However, there are rooms available for Spring Seminar attendees to book through the Page reservation link until March 11 at a discounted rate of $429 for the added – market rate is currently $499.
Hotel Cancellation Policy: Should guest cancel a reservation on or after Saturday, March 23, 2019, the full reservation cost will be charged including applicable taxes. Should guest modify a reservation on or after Saturday, March 23, 2019, the difference between the confirmed reservation and the new reservation will be charged including applicable taxes.
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The Marriott close to the Conrad is also accepting reservations for our group. The cutoff date is Wednesday, March 13th. You can book a room by calling Marriott Reservations at 1(800) 228-9290 or (212) 385-4900 and mention you are with the Page Group in order to receive the $299 rate. You can also reserve your room through their online system.
WHEN April 4-5, 2019
TIME 7:00am-1:30pm
LOCATION The Conrad New York