2019 Page Spring Seminar

This year’s Spring Seminar comes at a moment of truth for the Chief Communications Officer. Following in-depth conversations with nearly 100 CCOs from Google and General Motors to Mitsubishi Heavy Industries and Siemens, Page is preparing its latest research report, which will be previewed at the Spring Seminar. The upshot: in the face of massive disruptive forces facing companies in every industry and region of the world, leading CCOs are on the move. They are partnering with their CEOs and C-Suite colleagues to drive ambitious transformation agendas, harnessing the power of digital technology to understand and engage their stakeholders in entirely new ways. They are helping their companies develop and communicate their identity, purpose and culture, including policies and positions on a range of issues vital to society’s future. The Spring Seminar will focus on helping CCOs understand and embrace the new ideas and capabilities demanded of them and how they can help their organizations on the journey of transformation. Please click here to make a contribution to the Spring Seminar.

DAY I – Thursday, April 4, 2019

7:00 a.m. Registration Opens – Gallery Northeast Foyer

7:45 New Member Breakfasts for Page and Page Up – Lobby Level

8:00 All Attendee Breakfast – Gallery Northeast Foyer

9:00 Chair’s Welcome

Aedhmar Hynes, Former Chief Executive Officer, Text100 and Chair, Page

9:05 Introduction to the 2019 Page Spring Seminar & Update on Page Thought Leadership

Joanne Bischmann, Retired Vice President and Chief Communications Officer President – Harley-Davidson Foundation Harley-Davidson Motor Company and Chair 2019 Page Spring Seminar

Jon Iwata, Former Senior Vice President, Chief Brand Officer,

IBM Corporation and Chair, Page Thought Leadership Committee

9:15 Morning Sessions

Partnership and Purpose and a Post-Car Future at GM

Tony Cervone and his CEO Mary Barra are working together to redefine GM’s purpose as it faces a future in which personal mobility is undergoing an existential disruption. This much is clear: people view their mobility decisions differently and consequences resulting from years of growth are real and are top-of-mind for customers.  More people are sharing rides. Cars are cleaner and more connected than ever before.  And autonomous vehicles are not a distant dream. Barra and Cervone, along with the GM leadership team, are embracing these challenges by helping GM to be “ambidextrous” in maintaining the core business while simultaneously innovating. In this session, Cervone will share how his function is using the levers of brand, purpose, culture, and technology to influence the behaviors that will bring about essential changes in the venerable company.

Speaker:

Tony Cervone, Senior Vice President, Global Communications, General Motors Company

A Credo and A Purpose: Heart, Science and Ingenuity at Johnson & Johnson

For decades, Johnson & Johnson has been famous for its Credo, which spells out the values that drive the organization. More recently, Michael Sneed helped the organization to develop a clear purpose to augment the Credo: “We blend heart, science and ingenuity to profoundly change the trajectory of health for humanity.” Michael and his Vice Chair, Joaquin Duato, will join us to share how they are activating this new statement of purpose across the organization and what the implications are for the future.

Speakers:

Michael Sneed, Executive Vice President, Global Corporate Affairs & Chief Communication Officer, Johnson & Johnson

Joaquin Duato, Vice Chairman of the Executive Committee, Johnson & Johnson

10:30 Networking Break- Gallery Northeast Foyer

Identity, Brand and Purpose: The Page Model in Action

In 2018, the Norwegian company Statoil changed its name to Equinor to reflect a shift in identity from an oil company to a broader energy company. Reidar Gjaerum and his CEO Eldar Saetre worked together to create a step-by-step change platform that was driven by purpose, inspired by vision, and guided by values. Most importantly, the Page Model was at the heart of their work, and you will hear about how they used it to begin the profound transformation of a 46-year old company that is two-thirds owned by the government and how they got approvals for this monumental change all the way up the line to the Prime Minister of Norway.

Speaker:

Reidar Gjaerum, Senior Vice President, Corporate Communications, Equinor ASA

12:15-1:45 Networking Buffet Luncheon – Gallery Northeast Foyer

1:45-3:10 PageConnect Conversations

Candid, informal peer conversations will be held on a variety of hot topics. This is your opportunity to engage with Page and Page Up members to mine their extensive knowledge and experience on topics that matter to you and your communication function.

3:15-3:45 Networking Break – Gallery Northeast Foyer

3:45-5:10 Afternoon Sessions

3:45 Culture Panel

Moderator:

Maril Gagen MacDonald, Chief Executive Officer and Founder, Gagen MacDonald

4:30 In the Belly of the Beast: Policy, Position and Purpose

A partnership between CCO Devry Boughner Vorwerk and CEO David MacLennan is helping Cargill step into a proactive role “at the center of geopolitics, business and stakeholders in an interconnected world.” At the same time it is facing policy and social value issues, it also must respond to a changing market that is forcing them to rethink their entire portfolio of products. Vorwerk rebranded her function as a “business,” working to drive Cargill’s purpose, performance and profitability, while engaging meaningfully with activists, expanding executive positioning through powerful thought leadership and authentic social media conversations, among many other transformative activities. This session will show you the limitless possibilities of a strong relationship between the CEO and CCO in a forward-thinking organization.

Speakers:

David W. MacLennan, Chairman and Chief Executive Officer, Cargill, Inc.

Devry Boughner Vorwerk, Chief Communications Officer & Corporate Vice President, Global Corporate Affairs, Cargill, Inc.

5:15 Adjourn and Evening Instructions

6:15 Networking Reception – Gallery Northeast Foyer

7:15 Case Study Competition Awards Dinner

Presenters:

Roger Bolton, President, Page

Tina McCorkindale, Ph.D., APR, President and Chief Executive Officer, The Institute for Public Relations

 

DAY II – Friday, April 5, 2019

7-8:15 a.m. Networking Breakfast – Gallery Northeast Foyer

8:30 Opening Remarks & Welcome to Day 2

Joanne Bischmann, Retired Vice President and Chief Communications Officer President – Harley-Davidson Foundation Harley-Davidson Motor Company and Chair 2019 Page Spring Seminar

Upcoming Events

Charlene Wheeless, Brian Lott and Page Up Annual Conference Co-Chairs

8:45 Morning Sessions

From MarTech to CommTech: What Communicators can learn from Digital Marketers   

Communicators have a great deal to learn from the innovative ways digital marketers are using data and a wide range of technologies to engage customers. From an obsession with the customer journey and value chain, to the dynamic ways they gain insight from influencers, content, and audiences, to testing and tracking, Jorg is prepared to reveal some surprising, concrete, and proven approaches to deploying CommTech in ways that can profoundly impact stakeholder engagement.

Speaker:

Daniel Jörg, Partner & Head of Digital & Research, Farner Consulting

10:00 Networking Break – Gallery Northeast Foyer

12:05 Closing Remarks & Meeting Adjourns

Joanne Bischmann, Retired Vice President and Chief Communications Officer President – Harley-Davidson Foundation Harley-Davidson Motor Company and Chair 2019 Page Spring Seminar

12:10 – 1:40   Networking Buffet Lunch – Gallery Northeast Foyer

Daniel Jörg Partner & Head of Digital, Farner Consulting
Daniel Jörg
Partner & Head of Digital, Farner Consulting
David W. MacLennan Chairman and Chief Executive Officer, Cargill
David W. MacLennan
Chairman and Chief Executive Officer, Cargill
Devry Boughner Vorwerk Chief Communications Officer & Corporate Vice President, Global Corporate Affairs, Cargill
Devry Boughner Vorwerk
Chief Communications Officer & Corporate Vice President, Global Corporate Affairs, Cargill
Joaquin Duato Vice Chairman, Executive Committee, Johnson & Johnson
Joaquin Duato
Vice Chairman, Executive Committee, Johnson & Johnson
Tony Cervone Senior Vice President, Global Communications, General Motors Company
Tony Cervone
Senior Vice President, Global Communications, General Motors Company

Reservations at $379 Single/Double plus taxes. Once you register for the conference, you will receive an online booking link and passcode to book your room. You must be a registrant of the Spring Seminar to receive the group rate.

Hotel Cancellation Policy: Should guest cancel a reservation on or after Saturday, March 23, 2019, the full reservation cost will be charged including applicable taxes. Should guest modify a reservation on or after Saturday, March 23, 2019, the difference between the confirmed reservation and the new reservation will be charged including applicable taxes.

WHEN April 4-5, 2019

TIME 7:00am-1:30pm

LOCATION The Conrad New York

Register