2019 Page Spring Seminar

This year’s Spring Seminar comes at a moment of truth for the Chief Communications Officer. Following in-depth conversations with nearly 100 CCOs from Google and General Motors to Mitsubishi Heavy Industries and Siemens, Page is preparing its latest research report, which will be previewed at the Spring Seminar. The upshot: in the face of massive disruptive forces facing companies in every industry and region of the world, leading CCOs are on the move. They are partnering with their CEOs and C-Suite colleagues to drive ambitious transformation agendas, harnessing the power of digital technology to understand and engage their stakeholders in entirely new ways. They are helping their companies develop and communicate their identity, purpose and culture, including policies and positions on a range of issues vital to society’s future. The Spring Seminar will focus on helping CCOs understand and embrace the new ideas and capabilities demanded of them and how they can help their organizations on the journey of transformation. Please click here to make a contribution to the Spring Seminar.

DAY I – THURSDAY, APRIL 4

 

7:00 AM – 12:00 PM Registration Gallery Northeast Foyer

 

7:45 – 8:45 New Member Breakfasts for Page & Page Up Lobby Level

 

8:00 – 8:45 All Attendee Breakfast Gallery Northeast Foyer

 

9:00 – 9:10 Introduction to the 2019 Page Spring Seminar

Joanne Bischmann, Harley-Davidson (most recently) | Chair, 2019 Page Spring Seminar

 

9:10 – 9:25 Our Moment of Truth: What’s Next for the CCO

Aedhmar Hynes, Text100 (most recently) | Chair, Page

Jon Iwata, Yale University

Roger Bolton, Page

 

9:25 – 10:10 Partnership and Purpose and a Post-Car Future at GM

Tony Cervone, General Motors Company

Interviewed by Jon Iwata, Yale University

 

10:10 – 10:55 Our Credo and Our Purpose: Heart, Science and Ingenuity at Johnson & Johnson

Joaquin Duato, Johnson & Johnson

Interviewed by Michael Sneed, Johnson & Johnson

 

10:55 – 11:25 Networking Break Gallery Northeast Foyer

 

11:25 AM – 12:10 PM Identity, Brand and Purpose: The Page Model in Action

Reidar Gjærum, Equinor ASA

Eldar Sætre, Equinor ASA (pre-recorded video)

 

12:10 – 1:30 Networking Buffet Lunch Gallery Northeast Foyer

 

1:30 – 3:15 Page Peer Discussions
Roles, Teams & Skills: The Comms Function in 2019

Mary Lynn Carver, General Mills

 

West Ballroom A
What Do We Stand For? Brands Taking Stands on Social Issues

Brad MacAfee, Porter Novelli

 

West Ballroom B
Integrator in Chief

Donna Uchida, The SkyHill Group

 

West Ballroom C
“Weaponized” Content & The Future of Communications

Rob Flaherty, Ketchum

 

Studio Six
Who Are We? Using Culture to Transform the Enterprise

Molly Rauzi, Gagen Macdonald & Umayma Abubakar, Mubadala

 

Studio Three
Why Do We Exist? Defining Corporate Purpose Around Social Value

John Onoda, Gagen MacDonald

 

Studio Two
The New Normal of Perpetual Disruption

Gary Sheffer, Boston University & Sherry Scott, Gagen Macdonald

 

Studio Four
Case Study Wisdom: Practical Takeaways

Grand Prize Winners, 2019 Case Study Competition

 

Studio Five
How is Brand Stewardship Different When It’s Entrusted to CCOs?

Jon Iwata, Yale University

Studio One

 

3:15 – 3:45 Networking Break Gallery Northeast Foyer

 

3:45 – 4:30 Culture Levers to Shape, Change and Grow Organizations

Tiffin Jernstedt, PVH Corp.

Bill Wohl, Commvault

Omar Zaafrani, Abu Dhabi National Oil Company

Moderated by Maril MacDonald, Gagen MacDonald

 

 

4:30 – 5:15 In the Belly of the Beast: Policy, Position and Purpose

David W. MacLennan, Cargill, Inc.

Devry Boughner-Vorwerk, Cargill, Inc.

Facilitated by Roger Bolton, Page

 

5:15 – 5:20 Adjourn & Evening Instructions

 

6:15 – 7:10 Networking Reception Gallery Northeast Foyer

 

7:15 – 10:00 Spring Seminar Dinner

Reshma Saujani, Girls Who Code

Roger Bolton, Page

Tina McCorkindale, Ph.D., APR, The Institute for Public Relations

 

DAY II – FRIDAY, APRIL 5

 

7:00 – 8:10 AM Networking Breakfast Buffet Gallery Northeast Foyer

 

8:15 – 8:25 Opening Remarks & Welcome to Day 2

Joanne Bischmann, Harley-Davidson Motor Company (retired)

 

8:30 – 9:30 From MarTech to CommTech: What Communicators Can Learn from Digital Marketers

Daniel Jörg, Farner Consulting

 

9:30 – 10:00 Networking Break Gallery Northeast Foyer

 

10:00 – 10:45 Duplicity at Scale and the Need for Cognitive Security

Dr. Rand Waltzman, RAND Corporation

 

10:45 – 11:30 Disinformation, Disruption and Growth: How CCOs at Social Platforms Help their Companies Come of Age

Brandon Borrman, Twitter

Corey duBrowa, Google

Stacy Sharpe, The Allstate Corporation

Moderated by Mel Selcher, LinkedIn

 

12:05 – 12:10 PM Closing Remarks

Joanne Bischmann, Harley-Davidson Motor Company (retired)

 

12:10 – 01:30 Networking Buffet Lunch Gallery Northeast Foyer

This year’s Spring Seminar comes at a moment of truth for the Chief Communications Officer. Following in-depth conversations with nearly 100 CCOs from Google and General Motors to Mitsubishi Heavy Industries and Siemens, Page is preparing its latest research report, which will be previewed at the Spring Seminar. The upshot: in the face of massive disruptive forces facing companies in every industry and region of the world, leading CCOs are on the move. They are partnering with their CEOs and C-Suite colleagues to drive ambitious transformation agendas, harnessing the power of digital technology to understand and engage their stakeholders in entirely new ways. They are helping their companies develop and communicate their identity, purpose and culture, including policies and positions on a range of issues vital to society’s future. The Spring Seminar will focus on helping CCOs understand and embrace the new ideas and capabilities demanded of them and how they can help their organizations on the journey of transformation.

Please click here to make a contribution to the Spring Seminar.

Our room block at the Conrad New York is sold out.

However, there are rooms available for Spring Seminar attendees to book through the Page reservation link until March 11 at a discounted rate of $429 for the added – market rate is currently $499.

Hotel Cancellation Policy: Should guest cancel a reservation on or after Saturday, March 23, 2019, the full reservation cost will be charged including applicable taxes. Should guest modify a reservation on or after Saturday, March 23, 2019, the difference between the confirmed reservation and the new reservation will be charged including applicable taxes.

**

The Marriott close to the Conrad is also accepting reservations for our group. The cutoff date is Wednesday, March 13th. You can book a room by calling Marriott Reservations at 1(800) 228-9290 or (212) 385-4900 and mention you are with the Page Group in order to receive the $299 rate. You can also reserve your room through their online system.

WHEN April 4-5, 2019

TIME 7:00am-1:30pm

LOCATION The Conrad New York