2019 Page International Exchange

Marc Cloosterman, Chief Communications Officer, VIM Group Brand Implementation, Ltd.     

Aedhmar Hynes, Chair, Page

Brian Lott, Chief Communications Officer, Mubadala Investment Company

Accelerating geopolitical and socioeconomic shifts are having a profound impact on our enterprises. Brexit, the rise of populism and nationalism, trade tensions, climate change, technological disruption, income inequality…the list is long and growing. We kick off our time together with a macro view of what’s happening in our world, particularly in Europe, and what it all means for our organizations.

Professor Dr. Jan Peter Balkenende, Former Prime Minister of the Netherlands and Professor of Governance, Institutions and Internationalisation at the Erasmus University, Rotterdam

Page research over the past year shows that most enterprises are facing disruption driven by technology, new business models and changing stakeholder demands, requiring most enterprises to rethink their corporate character and transform their businesses. CEOs need help. Will the CCO be able to step up?

Roger Bolton, President, Page

We’ll Soon Have Paris!  Join your colleagues for an exchange of ideas and thoughts around topics, potential speakers and engagement for this conference.

Brian Lott, Chief Communications Officer, Mubadala Investment Company

Miguel Veiga Pestana, Senior Vice President, Global Affairs & Sustainability, Reckitt Benckiser

The industrial machinery sector doesn’t have many players in it, so brand differentiation is essential. In this session, Dan discusses how his team has acquired and used its authority over the corporate brand to set the company apart from its competition.

Dan Lochmann, Head of Global Communications, Mitsubishi Heavy Industries, Ltd.

Marc Cloosterman, Chief Executive Officer, VIM Group Brand Implementation, Ltd.

Dan Lochmann – Mitsubishi Heavy Industries, Ltd.

Miguel Veiga Pestana, Senior Vice President, Global Affairs & Sustainability, Reckitt Benckiser

7:30 pm

8:30 pm

Dinner

How the CCO can Help Solve the Board’s Big Challenges

Helle Bank Jorgensen, CEO of Competent Boards based in Toronto, has worked with many of the world’s most sustainable brands. Over the past year she has interviewed close to 50 global CEOS and leading board members and will share her insights on the changing role and attitudes of board members; She will talk about the ‘Tone at the Top’ and the culture that is needed to ensure that the ‘right-hand knows what the left-hand does’ in an ever increasingly complex and fast-moving governance environment. And she will outline the role that the Chief Communication Officer needs to play to have an influential seat at the Boardroom table.

Helle Bank Jorgensen, CEO & Founder, Competent Boards Inc.

Sandra Macleod, Group CEO, Echo Research

Brian Lott, Chief Communications Officer, Mubadala Investment Company

KPN is in the middle of a complete transformation as it focuses on driving organic sustainable growth: building the best converged smart infrastructure; focusing on profitable growth segments, and accelerating simplification and digitalization. In the process, everything has changed from a new CEO and management team, to a new approach to brand, to streamlining the business segments. Becky and Maximo will review the challenges and opportunities they have experienced in the journey so far.

Maximo Ibarra – CEO, Royal KPN NV

Becky Edwards, Senior Vice President Global Communications, Schneider Electric

Philips has consistently featured in Interbrand’s ranking of the top 50 most valuable brands in the world. It is arguably the most well-known Dutch company and universally regarded as a leading innovator, whose technologies – such as the audio cassette and the compact disk have disrupted entire industries.  

Ed Walsh will take a look back at Philips’ evolution since it was established 128 years ago, focusing particularly on its transformation in the last five years into a purpose-driven leader in health technology. He will discuss the critical role that communication has and continues to play in shifting legacy perceptions across its stakeholders ecosystem and in establishing Philips as a thought leader, actively and publically involved in addressing global societal issues of our time, driven by its mission to improve the lives of 3 Billion people a year by 2030 and its commitment to the UN’s Sustainable Development Goals.

Ed Walsh, Senior Vice President, Global Integrated Communications & Events, Royal Philips

Fake news and what can communicators do about it

Fake news is nothing new.. But recently it’s become a greater challenge to spot and tackle. How can communications teams work in a world where it’s hard to know what’s real and trustworthy, and where stories can go viral in moments? Tim will talk about this gathering storm and how we can prepare to meet this growing challenge.

Tim Chatwin, VP Communications and Public Affairs, Google EMEA

Watch Out – Digital Super Trends are Here

Current super trends are converging and if you’re not prepared they will simply overrun and consume you. There is no escape, no getting around them, no way to stop them.

Dirk Songuer, Studio Head, Microsoft Mixed Reality Studios

Moderated Q&A with Caroline Gibson, Partner, Prosek Partners

At the Spring Seminar, the audience was asked whether their company is undergoing transformation in response to disruption and every hand shot up. One of the first and most important priorities in such transformations is evolving the culture – the behaviors that distinguish that company and enable it to perform with excellence. Gerry, Sherry and Dailah will share their work and examples of culture change with moderator Umayma Abubakar.

Gerry Tidd, Executive Vice President – Corporate, BlueScope

Sherry Scott, President, Gagen MacDonald

Dailah Nihot, Management Board, NN Group

Umayma Abubakar, Head of Internal Corporate Relations, Mubadala Investment Company

Jon Iwata, Yale University

China’s economic and geopolitical rise represents a new frontier and growing challenge for global enterprises. Issues of Belt and Road, IP protection, citizen monitoring and censorship, trade tariffs and the environment are a few of many with implications for CCOs. Ogilvy Asia Pacific Chief Executive Scott Kronick will share his perspective, drawing on his decades of work in the region.

Scott Kronick, Chief Executive Officer, Ogilvy Asia Pacific

Afternoon Networking Break at The Stedelijk

Amsterdam is a cultural mecca with a variety of world class artistic and cultural institutions. This evening is designed to spark your imagination by learning how leaders from a range of institutions deliver societal value and transform their organizations to meet the demands of a changing world. You’ll also have an opportunity to completely rethink your definition of leadership in a specially designed musical experience that will surprise, delight, and inform you.

Hans Koeleman, Chief, Corporate Communications & Corporate Social Responsibility, Royal KPN NV

Wouter van Ransbeek, Deputy Director of Toneelgroep Amsterdam

Simon Reinink, Managing Director at Royal Concertgebouw Amsterdam

Jan Willem Sieburgh, Managing Director of the Stedelijk Museum

Ina Klaassen, Boymans van Beuningen Museum in Rotterdam

7:00 – 9:00 pm

Dinner and Tours of the Museum

Walk back to hotel

Roman Geiser, CEO & Managing Partner, Farner Consulting AG

Inge Wallage, Owner/Founder The Butterfly Effect – Strategies for Transformation

Peter Debreceny, Vice President, International, Page

Overview of learnings on progression paths

Jon Iwata, Yale University

Reactions and input/interactive discussions on each progression path in four breakout rooms.

Roger Bolton, President, Page

Peter Debreceny, Vice President, Globalization, Page

Aedhmar Hynes, Chair, Page

Jon Iwata, Yale University

Roger Bolton, President, Page

Over the prior three days, Page members will have heard extraordinary insights into the future of business and major trends impacting communications professionals. But before we depart, this session will pull it all together and focus on making our insights actionable.

Bob Feldman, Vice Chair, ICF Next

Aedhmar Hynes, Chair, Page