2019 Page International Exchange

The inaugural Page International Exchange will bring together Page and Page Up members from around the world to explore the future of the Communications function. Attendees will learn from leading experts and each other on topics including the role of corporate brand, culture change, digital disruption, corporate purpose and the communication challenges from issues such as the rise of nationalism, issues in global trade and climate change. This is the second in a series of four conferences in 2019 rooted in brand new Page research. Interviews with nearly 100 communications leaders have informed a fresh perspective about how CCO can (and must) help their companies contend with existential disruption. This includes defining and activating their company’s unique identity, purpose and culture; shaping its policies and positions on issues vital to society’s future; and harnessing the power of digital technology to understand and engage stakeholders in entirely new ways.

DAY 1 – WEDNESDAY, June 19


11:00 am Registration                                                                                                                            
11:00 am – 12:30 pm Networking Welcome Luncheon
12:30 – 1:00 pm   Welcome & Opening Remarks


Marc Cloosterman, Chief Communications Officer, VIM Group Brand Implementation, Ltd.     

Aedhmar Hynes, Chair, Page

Brian Lott, Chief Communications Officer, Mubadala Investment Company

1:00 – 1:45 pm What on Earth is Happening?

Accelerating geopolitical and socioeconomic shifts are having a profound impact on our enterprises. Brexit, the rise of populism and nationalism, trade tensions, climate change, technological disruption, income inequality…the list is long and growing. We kick off our time together with a macro view of what’s happening in our world, particularly in Europe, and what it all means for our organizations.


Professor Dr. Jan Peter Balkenende, Former Prime Minister of the Netherlands and Professor of Governance, Institutions and Internationalisation at the Erasmus University, Rotterdam

1:45 –2:05 pm The Challenge for Business and What It Means for Communicators

Page research over the past year shows that most enterprises are facing disruption driven by technology, new business models and changing stakeholder demands, requiring most enterprises to rethink their corporate character and transform their businesses. CEOs need help. Will the CCO be able to step up?


Roger Bolton, President, Page

2:05 – 2:30 pm Networking Break
2:30 – 3:15 pm Shaping the Page 2020 Paris Agenda

We’ll Soon Have Paris!  Join your colleagues for an exchange of ideas and thoughts around topics, potential speakers and engagement for this conference.


Brian Lott, Chief Communications Officer, Mubadala Investment Company

3:15 – 3:35 pm Corporate Brand: Be Sustainable or Perish: Why Industries are Changing


Miguel Veiga Pestana, Senior Vice President, Global Affairs & Sustainability, Reckitt Benckiser

3:35 – 3:55 pm Corporate Brand: Driving Unique Business Outcome

The industrial machinery sector doesn’t have many players in it, so brand differentiation is essential. In this session, Dan discusses how his team has acquired and used its authority over the corporate brand to set the company apart from its competition.


Dan Lochmann, Head of Global Communications, Mitsubishi Heavy Industries, Ltd.

3:55 –4:30 pm Why Brands Must Match the Business Model: Discussion & Q&A


Marc Cloosterman, Chief Executive Officer, VIM Group Brand Implementation, Ltd.

Dan Lochmann – Mitsubishi Heavy Industries, Ltd.

Miguel Veiga Pestana, Senior Vice President, Global Affairs & Sustainability, Reckitt Benckiser

4:30 pm Adjourn and Evening Instructions
6:30 – 7:30 pm

7:30 pm

8:30 pm



How the CCO can Help Solve the Board’s Big Challenges

Helle Bank Jorgensen, CEO of Competent Boards based in Toronto, has worked with many of the world’s most sustainable brands. Over the past year she has interviewed close to 50 global CEOS and leading board members and will share her insights on the changing role and attitudes of board members; She will talk about the ‘Tone at the Top’ and the culture that is needed to ensure that the ‘right-hand knows what the left-hand does’ in an ever increasingly complex and fast-moving governance environment. And she will outline the role that the Chief Communication Officer needs to play to have an influential seat at the Boardroom table.


Helle Bank Jorgensen, CEO & Founder, Competent Boards Inc.

Sandra Macleod, Group CEO, Echo Research


DAY 2 – THURSDAY, June 20

7:45 – 8:45 am Open Topic Breakfast Discussions
8:45 – 9:00 am Opening Remarks


Brian Lott, Chief Communications Officer, Mubadala Investment Company

9:00 – 10:00 am Disruption and Reinvention: The KPN Story

KPN is in the middle of a complete transformation as it focuses on driving organic sustainable growth: building the best converged smart infrastructure; focusing on profitable growth segments, and accelerating simplification and digitalization. In the process, everything has changed from a new CEO and management team, to a new approach to brand, to streamlining the business segments. Becky and Maximo will review the challenges and opportunities they have experienced in the journey so far.


Maximo IbarraCEO, Royal KPN NV

Becky Edwards, Senior Vice President Global Communications, Schneider Electric

10:00 – 10:30 am Networking Break
10:30 – 11:15 am Disruption and Reinvention: How Philips is Reinventing Itself Into a Purpose-Driven Health Technology Leader

Philips has consistently featured in Interbrand’s ranking of the top 50 most valuable brands in the world. It is arguably the most well-known Dutch company and universally regarded as a leading innovator, whose technologies – such as the audio cassette and the compact disk have disrupted entire industries.  

Ed Walsh will take a look back at Philips’ evolution since it was established 128 years ago, focusing particularly on its transformation in the last five years into a purpose-driven leader in health technology. He will discuss the critical role that communication has and continues to play in shifting legacy perceptions across its stakeholders ecosystem and in establishing Philips as a thought leader, actively and publically involved in addressing global societal issues of our time, driven by its mission to improve the lives of 3 Billion people a year by 2030 and its commitment to the UN’s Sustainable Development Goals.


Ed Walsh, Senior Vice President, Global Integrated Communications & Events, Royal Philips

11:15 am – 12:15 pm Disinformation – It’s Already Here!

Fake news and what can communicators do about it

Fake news is nothing new.. But recently it’s become a greater challenge to spot and tackle. How can communications teams work in a world where it’s hard to know what’s real and trustworthy, and where stories can go viral in moments? Tim will talk about this gathering storm and how we can prepare to meet this growing challenge.


Tim Chatwin, VP Communications and Public Affairs, Google EMEA


Watch Out – Digital Super Trends are Here

Current super trends are converging and if you’re not prepared they will simply overrun and consume you. There is no escape, no getting around them, no way to stop them.


Dirk Songuer, Studio Head, Microsoft Mixed Reality Studios

Moderated Q&A with Caroline Gibson, Partner, Prosek Partners

12:15 – 1:15 pm Networking Lunch                                                                                               
1:15 – 2:00 pm Employees at the Forefront of Culture Change

At the Spring Seminar, the audience was asked whether their company is undergoing transformation in response to disruption and every hand shot up. One of the first and most important priorities in such transformations is evolving the culture – the behaviors that distinguish that company and enable it to perform with excellence. Gerry, Sherry and Dailah will share their work and examples of culture change with moderator Umayma Abubakar.


Gerry Tidd, Executive Vice President – Corporate, BlueScope

Sherry Scott, President, Gagen MacDonald

Dailah Nihot, Management Board, NN Group

Umayma Abubakar, Head of Internal Corporate Relations, Mubadala Investment Company

2:00 – 2:45 pm CommTech – An Introduction


Jon Iwata, Yale University

2:45 – 3:30 pm Asia, Europe and the US – The View From Beijing

China’s economic and geopolitical rise represents a new frontier and growing challenge for global enterprises. Issues of Belt and Road, IP protection, citizen monitoring and censorship, trade tariffs and the environment are a few of many with implications for CCOs. Ogilvy Asia Pacific Chief Executive Scott Kronick will share his perspective, drawing on his decades of work in the region.


Scott Kronick, Chief Executive Officer, Ogilvy Asia Pacific

3:30 – 4:15 pm Walking Travel to The Stedelijk Museum (approximately 15 min. travel and entry to the Museum)

Afternoon Networking Break at The Stedelijk

4:15 – 6:00 pm Disruption and Society – Art, Culture and Resilient Leadership

Amsterdam is a cultural mecca with a variety of world class artistic and cultural institutions. This evening is designed to spark your imagination by learning how leaders from a range of institutions deliver societal value and transform their organizations to meet the demands of a changing world. You’ll also have an opportunity to completely rethink your definition of leadership in a specially designed musical experience that will surprise, delight, and inform you.


Hans Koeleman, Chief, Corporate Communications & Corporate Social Responsibility, Royal KPN NV

Wouter van Ransbeek, Deputy Director of Toneelgroep Amsterdam

Simon Reinink, Managing Director at Royal Concertgebouw Amsterdam

Jan Willem Sieburgh, Managing Director of the Stedelijk Museum

Ina Klaassen, Boymans van Beuningen Museum in Rotterdam

6:10 pm Adjourn Meeting & Evening Instructions
6:15 – 7:00 pm

7:00 – 9:00 pm

Networking Reception at Stedelijk Museum

Dinner and Tours of the Museum

Walk back to hotel


DAY 3 – FRIDAY, June 21

7:00 – 8:00 am Networking Breakfast                                                                                              
8:05 – 8:20 am Opening Remarks


Roman Geiser, CEO & Managing Partner, Farner Consulting AG

Inge Wallage, Owner/Founder The Butterfly Effect – Strategies for Transformation

Peter Debreceny, Vice President, International, Page

8:20 – 8:50 am Key Learnings from Page Thought Leadership Research

Overview of learnings on progression paths


Jon Iwata, Yale University

8:50 – 9:50 am Facilitated Conversations

Reactions and input/interactive discussions on each progression path in four breakout rooms.


Roger Bolton, President, Page

Peter Debreceny, Vice President, Globalization, Page

Aedhmar Hynes, Chair, Page

Jon Iwata, Yale University

9:50 – 10:15 am Networking Break
10:15 – 10:45 am Debrief on Facilitated Conversations


Roger Bolton, President, Page

10:45 – 11:30 am Translating Learning Into Action

Over the prior three days, Page members will have heard extraordinary insights into the future of business and major trends impacting communications professionals. But before we depart, this session will pull it all together and focus on making our insights actionable.


Bob Feldman, Vice Chair, ICF Next

11:30 am Closing Remarks & Observations


Aedhmar Hynes, Chair, Page

11:45 am – 1:00 pm Networking Luncheon                                                                                                   


Page has secured a discounted room block at the Amsterdam Marriott rate of € 249 + taxes per night for single and € 269 + taxes per night for double room. Once you register for the conference, you will receive an online booking link and passcode to book your room. You must be a registrant of the International Exchange to receive the group rate. While the room block cut-off date is Monday, May 20, 2019 at 11:59pm CET (5:59pm ET), the supply of rooms in the block is limited and may sell out prior to that date, so you are encouraged to reserve your room as soon as you register.

WHEN June 19-21, 2019

TIME 11:00am-12:30pm

LOCATION Amsterdam Marriott Hotel